Brand Equity & Activation Marabou

Posted 8 Hours Ago
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Upplands Väsby, SWE
Hybrid
Senior level
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
The Brand Manager will develop and implement the Marabou brand strategy through consumer insights and integrated marketing activations, managing agencies and performance metrics.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Exciting opening within the Chocolate category - the greatest tasting category in the world if you ask us! And even better this opportunity is to work with the loved Marabou brand.
The position as Brand Manager Marabou Equity and Activation is now available for someone who wants to join a fun and ambitious team working to make a difference. We are looking for someone with a hunger for chocolate - and an equal appetite for growing the business, the brand, and themselves.
You will be part of a tight team collaborating across countries and functions. You will implement the brand strategy taking it out in communication and activations to drive sustainable brand and business growth.
The responsibility is for Sweden, but the position has a key role in the Nordic chocolate team.
Main responsibility
You will own the Marabou brand strategy and bring it to life through insight-led communication and activations.
  • Brand guardian - You will protect and nurture what makes Marabou loved. From positioning to visual identity, you will make sure the brand feels like Marabou everywhere it shows up - across touchpoints, countries, and business units.

  • Consumer curious - You will dig into research, data, and cultural trends to uncover what moves our consumers - and turn those insights into opportunities that keep Marabou relevant and irresistible.

  • Trend spotter - You will keep your finger on the pulse of what's happening in culture, in the category, and among competitors - so Marabou always stays one step ahead.

  • Activation lead - You will plan, execute, and evaluate integrated campaigns across channels - the kind that make people stop, smile, and reach out for Marabou.

  • Performance tracker - You will keep a close eye on brand KPIs (penetration, awareness, consideration etc) and turn the numbers into clear next steps.

  • Agency partner - You will brief and manage our creative, media, and activation agencies - pushing for brilliant work while keeping things on time and on budget.

  • Team player - You will collaborate close with other functions and markets, sharing ideas and raising the bar together.

What you will bring
A love of chocolate & Marabou is a given. Beyond that:
  • 5+ years in brand management or marketing, ideally in FMCG

  • Data-driven mindset with the ability to translate insights into creative briefs

  • Experience working with creative and media agencies. Excellent project management and stakeholder communication skills

  • You are energized by ambitious targets and always looking for the next level

  • You know how to influence others - not by pushing, but by making them genuinely excited about the idea

  • Knowledge of the Nordic FMCG/retail market is a plus

  • A business/marketing related degree

More about this role
Education / Certifications:
University degree in economics or business administration is preferred.
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing

Skills Required

  • 5+ years in brand management or marketing, ideally in FMCG
  • Data-driven mindset with the ability to translate insights into creative briefs
  • Experience working with creative and media agencies
  • Excellent project management and stakeholder communication skills
  • Knowledge of the Nordic FMCG/retail market is a plus
  • A business/marketing related degree

Mondelēz International Compensation & Benefits Highlights

  • Healthcare Strength Health coverage and wellness offerings are broad in U.S. postings, including medical, dental, vision, EAP, wellness programs, and fertility support; some roles note coverage effective on start date or soon after. One manufacturing posting cited employees paying roughly 7% of premiums, which is described as favorable versus many employers.
  • Retirement Support U.S. roles consistently reference a 401(k) with company matching (e.g., “3% on 6% invested”), and some union positions reference additional retirement or pension benefits under collective agreements. Separate salaried materials describe company contributions up to 9% with vesting after two years.
  • Parental & Family Support A published global parental‑leave standard sets minimums worldwide, including adoptive and foster parents, with U.S. materials indicating paid bonding leave for all caregivers. This signals sustained emphasis on family support across markets, with local specifics determined by role and location.

Mondelēz International Insights

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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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