Brand Designer

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

• You'll be joining the Creative & Product Design team, reporting to Head of Design working alongside Product Designers, Motion Designers, and fellow Brand Designers to shape how LemFi looks, feels, and communicates across every touchpoint.

• LemFi's brand is growing as fast as our product. You'll play a direct role in shaping visual identity and creative output across campaigns, product marketing, social, partnerships, and beyond — this isn't a "template factory" role, it's one where your creative instincts will genuinely steer what millions of users see.

• You'll work cross-functionally with Marketing, Product, and Commercial teams turning strategy and briefs into visual work that cuts through in competitive markets across the UK, Europe, North America, and Africa.

• Our brand needs to resonate with immigrant communities across the globe while feeling modern, trustworthy, and unmistakably LemFi. You'll help define what that looks like as we scale into new markets and product lines.

• Owning the creation of brand and marketing assets end-to-end from concept through to delivery across digital, social, print, and product marketing.

• Maintaining and evolving LemFi's visual identity ensuring consistency across all channels while pushing the brand forward creatively.

• Collaborating closely with Marketing on campaign creative, paid media assets, social content, partnership collateral, and event materials.

• Working with Product Designers to ensure brand coherence between marketing-facing and in-app experiences.

• Contributing to the design system and brand guidelines keeping visual standards documented, accessible, and up to date.

• Using tools like Adobe Creative Cloud, Figma, and Canva to produce high-quality work at pace — you'll be expected to move fast without sacrificing craft.

• A strong visual thinker with a portfolio that shows range you're equally comfortable crafting a campaign concept as you are producing a set of social assets at speed.

• Brand-obsessed you understand that every pixel is a brand decision and you sweat the details that most people don't notice.

• Self-starting and low-maintenance you take a brief, ask smart questions, and come back with work that's ready, not work that needs hand-holding.

• Comfortable in a fast-moving, async-first environment you communicate clearly, share work early, take feedback directly, and iterate quickly.

• Curious about the audiences LemFi serves you're interested in understanding immigrant communities and what resonates visually across different cultures and markets.

• 2–5 years of experience in brand design, visual design, or a closely related creative role ideally at a tech company, startup, or agency with a consumer brand focus.

• A strong portfolio demonstrating brand identity work, campaign creative, social/digital assets, and multi-channel visual storytelling.

• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and Figma Canva and motion/animation skills are a plus.

• Experience maintaining and evolving brand guidelines and visual systems.

• Strong typography, layout, and colour instincts you have an eye for what works and can articulate why.

• The ability to work independently, manage your own time across multiple briefs, and deliver consistently without close supervision.

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership 🤝 We take responsibility for global outcomes, not just local wins.

• Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact.
  

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi
To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.