Job Location
SINGAPORE GENERAL OFFICEJob Description
Brand Communications & Social Media Manager (Global Operations | Southeast Asia)SK-II is one of the world's fastest-growing luxury skincare brands. For over 45 years, through the miracle of PITERA™, SK-II has helped millions around the world achieve Crystal Clear Bare Skin. As we enter new era of growth, we're looking for someone who lives and breathes social media—someone who understands what moves people, sparks conversations and shapes culture, and is excited to help shape the future of prestige beauty. If this sounds like you, we'd love to meet you.
Why Join UsThis is more than a communications role—it's an opportunity to help shape the future of one of the world's most iconic prestige beauty brands.
You'll play a unique dual role, partnering with global teams to build and drive communications systems, capabilities and operations that power SK-II around the world, while bringing those ideas to life across Southeast Asia through creators, media and social platforms.
You'll work at the intersection of brand, culture, communications and social—combining strategic thinking, creative storytelling, executional and operational excellence to transform campaigns into conversations that people want to join.
- Design & Lead Social-First Brand Communications
Support design of global social first campaigns by turning social listening, creator trends and insights into actionable talkable opportunities. This includes supporting the developments of creator briefs, press releases and creator experiences.
Drive amplification across Southeast Asia by partnering with local markets, creators and agency partners to deliver talkable, culturally relevant, insight-led activations that drive business impact. Build and protect SK-II reputation in the South East Asia Region.
- Build and Nurture Creator & Cultural Ecosystem
Support building long-term relationships with PITERA™ insiders, creators, celebrities, publishers and communities across Southeast Asia while identifying emerging voices to drive talkability and cultural while ensuring brand fit and brand safety.
- Own Global Communications Operations & Stewardship
Build and continuously improve the communications systems and operating rhythms that power SK-II worldwide. Drive campaign planning, launch toolkits, governance, communications documentation and best practices while ensuring operational excellence across every initiative.
Manage budgets, trackers, timelines, reporting and agency coordination with precision and strong stewardship. Proactively identify risks, simplify processes and leverage AI-enabled ways of working to help the team operate more efficiently and effectively.
- 3–5 years' experience in Brand Communications, social media, Influencer Marketing, PR or Digital Marketing with proven track record of delivering measurable brand, social and business impact.
- Experience in beauty, luxury or premium consumer brands preferred.
- Naturally curious, proactive self-starter with growth mindset, who embraces continuous learning, takes ownership and confidently navigates dynamic fast paced environment.
- Deep understanding and experience with Southeast Asia's creator and social ecosystem (Instagram, Tiktok, Reddit, X) with instinct for what earns attention, drives conversations and builds communities.
- Passion to bring to life high-impact, social first and disruptive communication
- Experience supporting reputation management, issues and crisis communications
- Excellent writing, storytelling and editorial judgment, with experience managing diverse stakeholders across teams
- Highly organized with proven ability to manage multiple priorities, stakeholders and timelines while delivering with excellence
- Strong operational discipline with experience managing budgets, trackers, governance and agency partners while driving execution with precision and accountability.
- AI-curious with hands on experience using AI tools to enhance communication with winning AEO/GEO visibility, content development or workflow efficiency
- Exceptional written and verbal English communication skills. Proficiency in an additional Southeast Asian language (Bahasa Indonesia, Bahasa Melayu or Thai) and/or Mandarin is an advantage.
- Reporting Line
- SK-II Communications and Social Manager will report to SK-II Brand Director
Job Qualifications
Bachelors
Job Schedule
Full timeJob Number
R000155258Job Segmentation
Experienced ProfessionalsSkills Required
- 3-5 years experience in Brand Communications, social media, Influencer Marketing, PR or Digital Marketing with measurable impact
- Experience in beauty, luxury or premium consumer brands
- Deep understanding of Southeast Asia creator and social ecosystem (Instagram, TikTok, Reddit, X)
- Experience supporting reputation management, issues and crisis communications
- Excellent writing, storytelling and editorial judgment with stakeholder management experience
- Highly organized with ability to manage multiple priorities, stakeholders and timelines
- Experience managing budgets, trackers, governance and agency partners
- Hands-on experience using AI tools to enhance communications, visibility, content development or workflow efficiency
- Exceptional written and verbal English communication skills
- Proficiency in Bahasa Indonesia, Bahasa Melayu, Thai and/or Mandarin
- Bachelor's degree
Procter & Gamble Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.
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Fair & Transparent Compensation — Compensation is considered competitive and benchmarked against top industry peers, supported by formal pay‑equity audits and stated transparent principles. Feedback suggests pay is a strong draw, with raises described as attainable and benefits starting from day one of training.
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Healthcare Strength — Health coverage is broad and immediate, including medical, dental, vision, life and disability insurance, with mental‑health and telemedicine offerings expanded recently. This breadth and day‑one access contribute to a perception of reliable, comprehensive care.
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Parental & Family Support — Parental leave is inclusive under a global framework for all parents, with added recovery time for birth mothers. Adoption, fertility, childcare support and eldercare services further strengthen family support.
Procter & Gamble Insights
What We Do
Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within" organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
