About the Role
We are looking for a strategic and hands-on Marketing Operations Manager. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.
You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.
Key Responsibilities
Platform Ownership & Governance
Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance.
Manage vendors, contracts, renewals, account management, and technology budgets.
Platform Ownership & Governance
Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.
Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.
Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).
Funnel Ownership & Lead Lifecycle
Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.
Qualifications
7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights.
Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously.
Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.
Comfortable with ambiguity, fast-moving environments, and building processes from scratch.
Skills Required
- 7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
- 7+ years working directly with marketing automation platforms (Marketo or equivalent) and CRM systems (Salesforce).
- Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
- Strong analytical and data storytelling skills.
- Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives.
What the Team is Saying
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Clearwater Analytics (CWAN) Compensation & Benefits Highlights
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Retirement Support — A company 401(k) match with immediate vesting is consistently included alongside tax‑advantaged accounts. This indicates reliable long‑term savings support as part of the package.
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Equity Value & Accessibility — Equity participation is available through an employee stock purchase plan, with RSUs included for some roles. This adds ownership potential beyond base pay and bonus.
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Leave & Time Off Breadth — Paid time off is available from day one with a baseline around three weeks, plus company holidays and volunteer time. Flexible elements like work‑from‑home Fridays and limited “work from anywhere” periods broaden practical time‑off utility.
Clearwater Analytics (CWAN) Insights
What We Do
CWAN was founded on a simple belief: investment professionals deserve modern technology that actually works for them. Not legacy systems that slow them down. Not fragmented data that creates confusion. But one comprehensive platform that gives you complete visibility and crystal-clear insights. The result? Investment management that works as seamlessly as your investment strategy. Since our founding in 2004, CWAN has been the trusted technology partner powering the world’s leading institutional investors — from insurance companies, asset managers, and hedge funds to asset owners like corporations, endowments, and pension funds managing over $10 trillion in assets.
Why Work With Us
We continue to grow, fueled by a strong foundation, an ambitious vision, and a commitment to delivering exceptional value to our clients, partners, and team members around the world. What started as a bold idea in Boise, Idaho has rapidly transformed into a global presence. We’ve expanded our footprint significantly—now operating out of 24 offices
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Clearwater Analytics (CWAN) Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
