About the Role
We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.
You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.
Key Responsibilities
Platform Ownership & Governance
Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance.
Manage vendors, contracts, renewals, account management, and technology budgets.
Data Governance & Database Management
Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization.
Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams.
Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA).
Funnel Ownership & Lead Lifecycle
Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.
Qualifications
7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools.
Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights.
Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously.
Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows.
Comfortable with ambiguity, fast-moving environments, and building processes from scratch.
Salary Range
$102,000.00 - $144,000.00This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Skills Required
- 7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment.
- 7+ years working directly with marketing automation platforms (Marketo or equivalent) and CRM systems (Salesforce).
- Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows.
- Strong analytical and data storytelling skills.
- Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives.
What the Team is Saying
_1.jpg)
_1.jpg)
Clearwater Analytics (CWAN) Compensation & Benefits Highlights
-
Healthcare Strength — Medical, dental, and vision coverage are provided, with indications that some plans are company‑paid and include dependents, plus vision extras like contacts/glasses coverage and LASIK discounts. Mental health support and HSA/FSA options are referenced alongside core health benefits.
-
Retirement Support — A 401(k) with employer matching up to 4% is offered, with immediate/Safe Harbor vesting noted in materials. This provides structured, reliable support for long‑term savings.
-
Leave & Time Off Breadth — PTO starts around three weeks and grows with tenure to a higher cap, and offerings include paid company holidays and volunteer time off. Paid parental leave is also provided.
Clearwater Analytics (CWAN) Insights
What We Do
CWAN was founded on a simple belief: investment professionals deserve modern technology that actually works for them. Not legacy systems that slow them down. Not fragmented data that creates confusion. But one comprehensive platform that gives you complete visibility and crystal-clear insights. The result? Investment management that works as seamlessly as your investment strategy. Since our founding in 2004, CWAN has been the trusted technology partner powering the world’s leading institutional investors — from insurance companies, asset managers, and hedge funds to asset owners like corporations, endowments, and pension funds managing over $10 trillion in assets.
Why Work With Us
We continue to grow, fueled by a strong foundation, an ambitious vision, and a commitment to delivering exceptional value to our clients, partners, and team members around the world. What started as a bold idea in Boise, Idaho has rapidly transformed into a global presence. We’ve expanded our footprint significantly—now operating out of 24 offices
Gallery
Clearwater Analytics (CWAN) Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
