B2B GTM Marketing Manager, Afterpay Advertising

Join a movement in which everyone can win. We started a movement in which everyone can win - shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The Role
After revolutionising the financial services industry, Afterpay is now taking on a new challenge - changing the advertising industry. With the launch of a suite of advertising products, including the Afterpay Media Network, Afterpay is playing a leading role in commerce media in Australia and New Zealand.
We're looking for a dynamic and strategic B2B GTM Marketing Manager, Afterpay Advertising to join our team. This role combines two essential functions: Sales Enablement - empowering our sales team with the tools, training, and resources they need to succeed, and Industry Partnerships and Events - supporting the planning and execution of impactful events that drive pipeline, brand awareness, and customer engagement.
You will be the primary contact for GTM of the Afterpay Advertising product suite. The ideal candidate is equal parts strategist and doer - someone who thrives at the intersection of sales, marketing, and operations, and who brings creativity, organisation, and energy to every project. Based in Australia, this role will be reporting into the GTM Director based in Sydney.
You Will

• Communicate the Afterpay Advertising value proposition through the development of advertiser-focused messaging programmes which support sales efforts for agency and brand partners
• Work with sales leaders to develop a deep understanding of the sales process, and build narratives and sales content materials to effectively position the Afterpay Advertising proposition, differentiate our offering and overcome objections
• Create a suite of sales materials across a range of formats, and for a range of channels. Partner with sales to align enablement programs to business objectives, ensure consistent messaging, and address gaps
• Partner with data science, insights and research teams to develop compelling insights and proof points that demonstrate the positive impact of Afterpay on merchant partners
• Collaborate on the production of case studies and testimonials that highlight the success of Afterpay partners
• Plan, manage and deliver an integrated and exceptional events programme (conferences, trade shows, owned events) that supports our brand's leadership position, engagement with agency and brand advertiser partners and accelerates pipeline
• Coordinate end-to-end logistics including management of relationships with external agencies, suppliers, and partners for production of events and trade shows
• Collaborate with internal stakeholders to ensure efficient delivery of event programme, including event strategy, pre-event promotion, post-event follow-up and lead handoff
• Engage with industry partners (IAB, media partners, agency partners) to deliver on industry engagement objectives
• Lead speaker program to identify and secure keynote and other speaking opportunities on behalf of the brand
• Measure event success through KPIs like attendance, engagement, lead generation, and influenced pipeline

You Have

• Minimum of 4 years experience in marketing. 3+ years in B2B marketing providing support to the sales and retention teams is preferable
• Experience developing strategic messaging platforms including brand positioning and value proposition frameworks.
• Strong writing and storytelling skills, with experience creating strong and customised RFP submissions and sales content
• Significant experience and demonstrated success in partnerships, marketing, and events
• Experience working with data and insights to craft sales narratives
• Advertising industry experience is a bonus, but not essential

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.