EXL is seeking an AVP, Partner Marketing to lead marketing across our most strategic ecosystem partnerships. Working directly alongside our VP of Partner Marketing, EXL's Partner Leads and each ecosystem partner's marketing team, you will own the end-to-end marketing strategy for each partner, from annual planning through execution and measurement. You will serve as the marketing lead for each relationship, driving partner engagement and expanding pipeline through collaborative, multi-partner ecosystem opportunities.
ResponsibilitiesServe as the trusted marketing lead with ecosystem partners, advancing and deepening each partner relationship.
Own the full marketing strategy for each partner, from planning through execution and performance measurement.
Develop and manage an annual joint marketing plan for each partner, aligned to shared business goals and revenue targets, with agreed priorities, budget and success measures.
Maintain a consistent cadence with each partner, working directly with EXL's Partner Leads and the partner's marketing team, keeping joint priorities, communication and initiatives on track.
Collaborate with the AI Solutions Marketing and Industry Marketing teams to build demand-generation programs that deliver measurable return on investment and promote ecosystem partnerships, integrating partner stories and solutions into co-branded campaigns, webinars, industry content and events so they reach the clients that matter most.
Manage the partner marketing budget, including any co-funding or market development funds, and report on spend against results.
Track and report on key performance metrics, including partner-sourced and partner-influenced pipeline, campaign engagement and program results, using consistent attribution rules in Salesforce.
Serve as a strategic voice in executive-level partner conversations, translating business priorities into marketing investments that accelerate joint go-to-market success, and present partner marketing plans and results to EXL leadership.
Align partner marketing strategy with EXL's broader AI and data narrative, ensuring each partner program reinforces EXL's positioning and drives differentiated value for shared customers.
Enable internal teams and partners with clear messaging, joint value propositions and ready-to-use content, and gather partner and client feedback to improve programs.
Partner with the Events team and the AI Innovation Center to bring partners into client visits, joint sessions and events.
Prior partner marketing experience is required (typically 8+ years); you have managed partner relationships and delivered co-marketing programs that produced measurable results.
Proven track record of building and executing marketing strategies that grow pipeline and revenue.
Strong relationship-building and influencing skills, with experience aligning partners, executives and cross-functional teams.
Experience managing multi-stakeholder campaigns, ideally involving ecosystem or multi-partner deal structures.
Data-driven mindset; you use metrics to shape decisions, measure impact and demonstrate value.
Experience managing a program budget, including co-funded marketing, and tracking return on investment.
Working knowledge of Salesforce or a similar CRM for tracking pipeline and partner attribution.
Excellent communication and project management skills, with the ability to manage multiple priorities simultaneously.
Ability to operate effectively in a fast-moving environment where speed to value matters.
Bachelor's degree in marketing, business or a related field, or equivalent experience.
Preferred: familiarity with AI, data and technology services, and experience with leading technology, cloud and AI ecosystem partners.
Skills Required
- 8+ years of partner marketing experience
- Experience managing partner relationships and delivering measurable co-marketing programs
- Proven ability to build and execute marketing strategies that grow pipeline and revenue
- Strong relationship-building and influencing skills with partners, executives, and cross-functional teams
- Experience managing multi-stakeholder campaigns, ideally involving ecosystem or multi-partner deal structures
- Data-driven approach to measuring marketing impact and demonstrating value
- Experience managing program budgets, co-funded marketing, and return on investment
- Working knowledge of Salesforce or a similar CRM for pipeline and partner attribution
- Excellent communication and project management skills
- Ability to manage multiple priorities in a fast-moving environment
- Bachelor’s degree in marketing, business, or a related field, or equivalent experience
- Familiarity with AI, data, technology services, and leading technology, cloud, and AI ecosystem partners
EXL Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about EXL and has not been reviewed or approved by EXL.
-
Healthcare Strength — Medical plan options include HSA, HRA, and PPO choices, with additional health-related programs such as disability coverage and an employee assistance program. Feedback suggests these options provide meaningful flexibility and coverage breadth for many roles.
-
Leave & Time Off Breadth — Up to 20 days of paid time off, plus federal holidays and paid sick and safe time, are highlighted. Feedback suggests this leave structure is a notable benefit alongside core compensation.
-
Retirement Support — A traditional and Roth 401(k) with up to a 3% company match and full vesting after one year is described. Feedback suggests this match and vesting timeline help bolster long-term savings.
EXL Insights
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
.png)
