Job Description
Just imagine shaping audience growth ambitions and influencing commercial decisions across global LEGO Retail channels. Then make it real.
About the role
As our Audience Category Manager, you'll help shape our audience and category ambitions, plans & strategies across the LEGO® Retail business through data & insights, strategic planning and category management principles. You'll turn complex data into actionable recommendations, support our integrated commercial planning (ICP) process, and influence decision-making across multiple audience groups and product categories. This is an opportunity to gain exposure to future product portfolio up to two years before it goes to market while still actively contributing to business performance in year withing the LEGO Group's branded retail channels.
No relocation assistance is offered for this position.
Required Qualifications
- Developed commercial forecasting, audience planning, or category performance models that informed business decisions.
- Partnered with cross-functional teams including commercial, marketing, planning, or product development functions to deliver planning or performance outcomes.
- Analysed large commercial, consumer, or audience datasets and translated findings into actionable recommendations for business stakeholders.
- Used Excel to develop forecasting models and improve planning projections using multiple data sources.
- Used consumer, audience, or retail performance insights to support category, marketing, or commercial planning decisions.
- Presented business cases, forecasts, or commercial recommendations to senior stakeholders and influenced planning decisions.
- Presented forecasts, insights, or business recommendations to senior stakeholders.
Preferred Qualifications
- Used Tableau, Power BI, Databricks, Adobe Analytics, or similar reporting platforms to develop dashboards and insights.
- Worked with merchandising, retail operations, demand planning, or supply chain teams to support category performance and commercial planning activities.
- Delivered performance metrics and commercial insights that supported product portfolio planning or product development decisions.
What you'll build
- Audience growth models that strengthen long-term commercial planning
- Reporting and forecasting processes that improve audience performance management
- Recommendations that influence portfolio, marketing and commercial decisions
- Strong partnerships across Category Management, Retail Marketing, Portfolio Development and Commercial teams
- A trusted approach to audience performance reporting and integrated commercial planning support
If you've worked in a role where you have developed commercial forecasting models, analysed complex data, and translated findings into recommendations for senior stakeholders, you'll feel at home here. What matters most is your ability to combine commercial thinking with analytical rigour and turn evidence into action.
Life on the team
You'll join the Category Management & Promotions team within Retail & Experience Marketing. We're responsible for helping create the strongest possible shopper value proposition across product categories and audiences. The team works closely together and partners with audience owners, promotions, membership, demand planning and commercial teams. You'll be encouraged to learn, share ideas and grow your expertise while working in a hybrid rhythm that balances collaboration and flexibility. Strategic thinking, problem solving, learning agility, influencing others and clear storytelling are all part of how we work every day.
What success looks like
Success means becoming a trusted owner of audience performance reporting and audience growth modelling. You'll help strengthen audience planning capabilities, improve category and audience performance tracking, and support future portfolio launches and commercial planning cycles. Working closely with Senior Category Managers, Demand Planning, Global Commercial Development and Portfolio Development teams, you'll be recognised for providing insights that help shape better business decisions and drive sustainable growth.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Relevant professional experience in category management, business insights, planning, consulting, or business development
- Experience working in a global business with multicultural teams
- Advanced analytical skills and a data-driven, solution-oriented, results-focused approach
- Experience building Excel models, sourcing datasets, and developing insights for forecasting, planning, or commercial decisions
- Extensive understanding of consumer needs and the retail environment
- Commercial mindset and understanding of marketing and sales principles
- Strong influencing, collaboration, and senior stakeholder presentation skills
- Ability to communicate compelling stories using rigorous data and insights
- Passion for working in retail
- Familiarity with Tableau, Power BI, Databricks, or Adobe Analytics
- Knowledge of merchandising and retail supply and operations
- Understanding of the product creation process and relevant performance metrics
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
