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SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.
The Role
Support product launches and customer-facing activities by installing, testing, riding, and presenting new MTB products with key partners. Collect and synthesize rider and customer feedback, evaluate competitor products, maintain sample inventory, support go-to-market and MarCom efforts, train internal teams, and assist on smaller product development projects under a Product Manager's guidance.
Summary Generated by Built In
Overview
The Associate Product Manager serves as a liaison between the SRAM product team and our internal and external customers by introducing, explaining, installing, and riding new products with key partners. This role takes on smaller product development projects to build the skills and experience required to grow into a Product Manager role.
Responsibilities
Qualifications
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
The Associate Product Manager serves as a liaison between the SRAM product team and our internal and external customers by introducing, explaining, installing, and riding new products with key partners. This role takes on smaller product development projects to build the skills and experience required to grow into a Product Manager role.
Responsibilities
- Organize, execute, and support key customer visits to install, present, and test new products alongside Sales staff and Product Managers
- Ride new SRAM MTB products with key partners; plan, ride, and lead long days on demanding trails while maintaining a positive attitude
- Evaluate and ride competitor products to develop a thorough understanding of the competitive landscape; synthesize findings into actionable insights for the Product Management team
- Present and promote new products to customers in a manner that facilitates business growth
- Assist with MarCom and Sales activities, including product launches and sales events
- Systematically gather and document rider and customer feedback from field interactions, product testing, and customer visits; communicate findings to the Product Management team in a structured and consistent manner
- Identify growth opportunity areas within the category for specific customers or markets and communicate findings to the Product Management team
- Become the expert on new frame standards, industry trends, and key customer needs; identify opportunities for SRAM involvement
- Develop and maintain a product sample plan and inventory to maximize impact with key customers and drive feedback to the Product Management team
- Manage compatibility communications to and from customers; establish and maintain positive product-to-product staff relationships with key accounts
- Develop and provide internal product education for Dealer Service, Technical Marketing, and Sales Representatives
- Support smaller product development projects under the guidance of a Product Manager, including line extensions, product data management, and go-to-market planning
Qualifications
- Bachelor's degree preferred
- Minimum 2 years of professional work experience required; prior experience at an OEM bicycle brand, bike shop, or in a dealer-facing role within the cycling industry strongly preferred
- Ability to ride advanced mountain bike trails; efforts similar to a multi-day enduro race may be required
- Strong bicycle mechanic skills with ability to perform complete bike assembly
- Strong attention to detail and organizational skills; ability to manage multiple priorities with minimal supervision
- Strong written and verbal communication skills
- Motivated self-starter with ability to take initiative and work with minimal direct supervision
- Curiosity and ambition to learn product strategy, lifecycle management, and cross-functional execution
- Ability to travel domestically and internationally up to 30%
- Compensation and Benefits:
- Salary range starting at $75,000, with the potential of up to $90,000 based on experience and skills
- Benefits include medical, dental, vision, 401(k) with match, life and disability insurance, and paid time off
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
Skills Required
- Minimum 2 years of professional work experience
- Ability to ride advanced mountain bike trails, including multi-day enduro-level efforts
- Strong bicycle mechanic skills with ability to perform complete bike assembly
- Strong attention to detail and organizational skills; ability to manage multiple priorities with minimal supervision
- Strong written and verbal communication skills
- Motivated self-starter with ability to take initiative and work with minimal direct supervision
- Ability to travel domestically and internationally up to 30%
- Bachelor's degree
- Prior experience at an OEM bicycle brand, bike shop, or dealer-facing role within the cycling industry
- Curiosity and ambition to learn product strategy, lifecycle management, and cross-functional execution
What the Team is Saying
Sarah
Product Design Engineer
Natalie
HR Generalist
Kelly
Test Manager - Field Testing & Applied Research
Sang
Electrical and Software Engineering Manager
SRAM
SRAM
SRAM
SRAM, LLC Compensation & Benefits Highlights
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Healthcare Strength — Multiple medical plan options (including PPO and HSA-eligible) with employer HSA funding are offered alongside dental, vision, mental health resources, infertility coverage, and income protection. Coverage breadth across these areas indicates robust core health support.
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Parental & Family Support — Paid birth‑parent medical leave and paid parental leave are provided, with additional supports like a Dependent Care FSA, Milk Stork, and FMLA eligibility. These benefits are positioned to assist various family stages and caregiving needs.
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Wellbeing & Lifestyle Benefits — Wellness reimbursements, bike‑friendly amenities (lunch rides, facilities, commuter programs), significant product discounts, and dog‑friendly offices are emphasized. These perks align closely with an active, cycling‑centric culture.
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The Company
What We Do
Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history
Why Work With Us
SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.
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SRAM, LLC Teams
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Mobile Software Engineering
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Software Engineering
About our Teams
SRAM, LLC Offices
OnSite Workspace
We have a hybrid model with our employees typically working 4 days per week in an office.
Typical time on-site:
Chicago
Chambéry, FR
Colorado Springs
Düsseldorf, DE
Indianapolis
Melbourne, AU
Nijkerk, NL
San Louis Obisbo
Schweinfurt, DE
Spearfish
Vancouver, CA
Waterford, IE
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