Job Description
Are you ready to embark on an exciting adventure leading the eCommerce expansion efforts of the LEGO Group in Turkiye? If you're passionate about shaping the future of online retail, building lasting partnerships, and driving impactful growth strategies, then this opportunity awaits you. Join us in bringing the magic of the LEGO brand to new heights across diverse markets.
Join us in driving growth for the LEGO brand in Turkiye, leading the eCommerce Marketing and Retail Media efforts to elevate our brand’s presence, optimize partner performance, and deliver exceptional retail experiences.
Core Responsibilities
- Own end to end retail media performance across assigned platforms, driving traffic, visibility, conversion, revenue and ROAS
- Lead paid media planning, execution, and optimization across onsite and offsite channels, including sponsored ads, search, and display campaigns
- Manage campaign budgets, pacing, and performance tracking to ensure efficient investment and delivery
- Drive SEO, content, and product listing optimization to improve organic visibility, conversion, and overall consumer experience
- Lead e merchandising execution across brand stores, banners, category placements, and onsite visibility in partnership with platform and e-merch teams
- Manage external agencies and partners, ensuring high quality execution, strong performance delivery, and alignment with brand and platform strategies
- Partner cross functionally with sales, supply, content, and regional/global teams to align campaigns, inventory, communication, and execution priorities
- Monitor platform and competitor performance, generate actionable insights and reports, and lead execution readiness for launches, seasonal campaigns, and key platform events
Play your part in our team succeeding
The Associate B2B Ecommerce Marketing Manager plays a critical role in driving the LEGO brand’s growth across the most important digital commerce platforms in Turkiye. By leading customer’s marketing and retail media efforts the role ensures that ecommerce is a key growth engine for the BU.
Do you have what it takes?
- Strong experience in the ecommerce marketing and retail media function within consumer goods and/or retail
- Previous experience working with Amazon, Hepsiburada and/or Trendyol in Turkiye
- Solid understanding of ecommerce fundamentals including assortment, pricing, promotions, and retail media
- Proven technical skills and ability to translate channel data into insights and take data driven decisions
- Demonstrated ability to build and manage joint business plans with large ecommerce partners
- Fluency in English and Turkish languages
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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Strong experience in ecommerce marketing and retail media
- Previous experience with Amazon, Hepsiburada or Trendyol
- Fluency in English and Turkish
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
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