Location - Bellevue, WA or Boston, MA
Hybrid - 3 days per week in office
Our Opportunity
Chewy is seeking an Associate Director of Marketing Analytics to join our Marketing Sciences and Operations team in Bellevue, WA or Boston, MA. In this position, you will lead media analytics, measurement, and testing across Social, TV, Influencer, and Content Marketing. You will help Chewy understand how these investments shape customer behavior, brand growth, and long-term business outcomes, and you will turn that understanding into clear recommendations for media strategy and investment.
This is a hands-on leadership role for someone with deep expertise in Marketing Mix Modeling, incrementality testing, causal measurement, and media effectiveness. You will be equally comfortable setting a measurement strategy, designing a geo-based experiment, evaluating model assumptions, working directly in SQL or Python, and presenting recommendations to senior marketing and business leaders.
You will partner closely with Brand, Media, Social, Influencer, Content, Finance, Data Science, Analytics Engineering, and agency teams. You will establish an integrated approach that connects upper-funnel activity to customer and financial outcomes, builds confidence in how Chewy measures media impact, and enables better decisions about where and how we invest. You will also lead and develop analytics talent while remaining directly engaged in the highest-priority analytical work.
What You Will Do
- Lead media measurement strategy for the Chief Brand Officer
- Own the measurement strategy and analytical roadmap for Social, TV, Influencer, and Content Marketing.
- Define how Marketing Mix Modeling, controlled experiments, platform lift studies, attribution, brand measurement, and customer analytics work together within a common measurement framework.
- Identify gaps in data, methodology, and reporting and build a prioritized roadmap to improve Chewy's media measurement capabilities.
- Own Marketing Mix Modeling and media effectiveness
- Serve as the subject matter expert for Marketing Mix Modeling, including model design, variable selection, calibration, validation, interpretation, and business application.
- Validate MMM findings with incrementality tests, lift studies, attribution, and other causal evidence, and clearly communicate uncertainty and methodological limitations.
- Partner with internal teams and external vendors to challenge assumptions, improve model quality, and develop practical scenario-planning tools.
- Build a rigorous testing and learning program
- Design and evaluate geo experiments, matched-market tests, holdouts, conversion-lift studies, audience tests, and other incrementality approaches.
- Define hypotheses, success metrics, test cells, sample-size and power requirements, measurement windows, and statistical decision criteria.
- Apply causal inference methods when randomized experimentation is not practical.
- Deliver hands-on analytics and influence decisions
- Personally lead high-priority analyses from problem framing and data exploration through modeling, interpretation, and executive readout.
- Use SQL and statistical programming tools to analyze large customer, media, engagement, and transaction datasets.
- Evaluate performance by channel, campaign, audience, creative, content type, customer segment, and stage of the customer journey.
- Provide cross-functional and team leadership
- Lead cross-functional measurement initiatives involving Marketing, Media, Finance, Data Science, Analytics Engineering, Product, and agency partners.
- Build strong partnerships with channel owners while maintaining analytical objectivity and independence.
What You Will Need
- Bachelor's or master's degree in Statistics, Economics, Mathematics, Data Science, Operations Research, Marketing Analytics, or another quantitative field; or equivalent years of experience
- 8+ years of experience in marketing analytics, media measurement, experimentation, data science, or a related analytical discipline, including experience leading complex cross-functional work.
- Deep expertise in marketing measurement and media effectiveness, including the ability to interpret, evaluate, and challenge Marketing Mix Models, design incrementality experiments, and translate analytical findings into actionable media investment recommendations.
- Strong knowledge of incrementality testing, geo experimentation, lift studies, causal inference, attribution, and brand measurement.
- Experience measuring upper-funnel and performance-oriented media, ideally including Social, TV, Influencer, and Content Marketing.
- Advanced proficiency in SQL and proficiency in Python, R, or another statistical programming language.
- Strong understanding of experimental design, statistical inference, power analysis, confidence intervals, and sources of measurement bias.
- Demonstrated ability to turn analytical findings into media investment and marketing strategy recommendations.
- Experience communicating complex analysis to senior leaders and influencing decisions across Marketing, Finance, and technical teams.
- A leadership style that combines strategic thinking, methodological rigor, strong partnership, talent development, and a willingness to remain hands-on.
Preferred Qualifications
- Experience leading media measurement in a large consumer, retail, e-commerce, subscription, or direct-to-consumer business.
- Experience with MMM platforms or frameworks such as Google Meridian, Meta Robyn, or comparable custom solutions.
- Experience integrating MMM with experiments, platform studies, attribution, brand research, and customer-level analysis.
- Familiar with media and measurement platforms such as Meta, TikTok, YouTube, Google, The Trade Desk, Nielsen, Kantar, or similar tools.
- Knowledge of reach and frequency measurement, adstock, saturation curves, interaction effects, halo effects, and long-term brand impact.
- Experience with Snowflake, Databricks, dbt, Sigma, Tableau, or comparable modern data and business-intelligence platforms.
- Experience managing agency or vendor relationships related to MMM, media analytics, brand measurement, or experimentation.
The base salary range for this role is $149,000 - $245,000.00.
- The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.
We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Skills Required
- Bachelor's or master's degree in Statistics, Economics, Mathematics, Data Science, Operations Research, Marketing Analytics, another quantitative field, or equivalent experience
- 8+ years of experience in marketing analytics, media measurement, experimentation, data science, or a related analytical discipline
- Experience leading complex cross-functional analytical work
- Deep expertise in marketing measurement and media effectiveness
- Ability to interpret, evaluate, and challenge Marketing Mix Models
- Experience designing incrementality experiments
- Ability to translate analytical findings into actionable media investment recommendations
- Strong knowledge of incrementality testing, geo experimentation, lift studies, causal inference, attribution, and brand measurement
- Experience measuring upper-funnel and performance-oriented media
- Advanced proficiency in SQL
- Proficiency in Python, R, or another statistical programming language
- Understanding of experimental design, statistical inference, power analysis, confidence intervals, and measurement bias
- Ability to communicate complex analysis to senior leaders and influence decisions across Marketing, Finance, and technical teams
- Experience leading media measurement in a large consumer, retail, e-commerce, subscription, or direct-to-consumer business
- Experience with Marketing Mix Modeling platforms or frameworks such as Google Meridian, Meta Robyn, or comparable custom solutions
- Experience integrating MMM with experiments, platform studies, attribution, brand research, and customer-level analysis
- Familiarity with Meta, TikTok, YouTube, Google, The Trade Desk, Nielsen, Kantar, or similar media platforms
- Knowledge of reach and frequency measurement, adstock, saturation curves, interaction effects, halo effects, and long-term brand impact
- Experience with Snowflake, Databricks, dbt, Sigma, Tableau, or comparable data and business-intelligence platforms
- Experience managing agency or vendor relationships related to MMM, media analytics, brand measurement, or experimentation
What the Team is Saying
Chewy Compensation & Benefits Highlights
How does Chewy ensure its pay and bonus plans are competitive?
Chewy approaches compensation through a total rewards strategy that combines salary, bonuses, equity opportunities, healthcare benefits, employee discounts, and career growth opportunities. The company emphasizes supporting employees across ecommerce, healthcare, pharmacy, customer service, technology, and fulfillment operations while competing for talent in both retail and tech markets.
Competitive compensation and bonus opportunities: Chewy offers market-based compensation packages that may include salary, performance bonuses, commissions, and equity depending on role and level. Built In also notes benefits such as relocation assistance, employee discounts, and bonus opportunities across multiple teams and functions.
- Healthcare and wellness support: Benefits include medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, disability coverage, telemedicine, mental health resources, and wellbeing programs. Chewy also offers wellness-focused resources designed to support employees physically, mentally, and financially.
- Retirement and financial wellbeing: Employees receive 401(k) plans with company matching along with financial wellness resources and broader support programs. Benefits are designed to support both short-term needs and long-term financial planning.
- Pet-focused and family-oriented benefits: Chewy offers pet insurance discounts, employee discounts on Chewy products, parental leave, fertility support, family-focused benefits, and caregiving resources. The company’s benefits package is closely aligned with its pet-focused identity and customer mission.
- Flexibility and workplace support: Corporate employees may have access to hybrid work arrangements, flexible scheduling, commuter benefits, PTO, paid holidays, and wellbeing initiatives. Employees also cite supportive managers and collaborative teams as important parts of the broader employee value proposition.
- Long-term career investment: Compensation is reinforced through career growth opportunities, mentorship, leadership development, cross-functional learning, and exposure to large-scale ecommerce, automation, healthcare, and logistics initiatives. Employees often describe growth opportunities as an important part of the overall company experience.
- External signals: Comparably reports that 70% of employee reviews are positive overall. Employees frequently highlight healthcare benefits, employee discounts, coworkers, and growth opportunities as strengths of the company experience. (Glassdoor; Comparably)
Chewy Insights
What We Do
Who We Are Chewy is where pet parents find everything they need for life with pets, from food to fun to pharmacy. We make pet care easier, more informed, and more joyful through fast, reliable delivery and award-winning 24/7 Customer Care, including access to pet health support when it’s needed. Founded in 2011, Chewy combines the convenience of online shopping with a high-touch, personalized experience built around the real moments of pet parenthood. Our Mission Chewy’s mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. What We Do We support pet parents through the highs, lows, and everyday moments of the pet parenting journey with: • Pet food, treats, and daily essentials • Supplies for dogs, cats, fish, birds, reptiles, equine, and small pets • Pharmacy and veterinary services, including prescriptions and medications • Pet wellness and health products • Autoship for convenient recurring deliveries • Chewy+, our premium membership offering exclusive savings, faster delivery, and personalized pet care benefits • 24/7/365 customer support from knowledgeable, pet-loving experts What Makes Chewy Different Chewy is known for industry-leading service, deep personalization, and our customer-obsessed culture. We combine trust, convenience, and care, and pet parents come to us for: • Exceptional customer care • Human- and pet-centered product and experience design • Fast, dependable fulfillment across a nationwide operations network • A mission-driven culture built on empathy, trust, and passion for pets Our Culture Chewy’s culture is built for people who thrive on ownership, innovation, and impact. We value curiosity, creativity, and continuous improvement across all our teams. We empower Team Members—our Chewtopians—to learn, grow, and unleash their full potential in a collaborative, supportive, mission-driven environment. How We Work Chewy’s Operating Principles guide how we think, innovate, collaborate, and execute. These principles shape our character, decision-making, and approach to delivering results while connecting our people and culture in support of our mission. • Put Customers First • Act as an Owner • Deliver Results • Earn Trust • Debate Openly; Commit Fully • Operate in the Details • Shape the Future Where We Work Chewy headquarters: Plantation, FL, and Boston, MA Additional hubs: Bellevue, WA, and Minneapolis, MN
Why Work With Us
Why You Should Work at Chewy Chewy is a unique, fast-growing e-commerce and tech leader where builders, creators, and problem-solvers shape the future of pet care. Our teams drive innovation in a mission-driven culture that creates real impact for pets and the people who love them.
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Chewy Teams
Chewy Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
