Job Description
Join LEGO® Retail’s Performance Marketing team and help grow our Affiliate Marketing programme across EMEA. You’ll manage relationships with key partners and agencies, optimise campaigns, and turn data into actionable insights that drive measurable results. In this fast-paced, regional role, you’ll collaborate with cross-functional teams, test bold new ideas, and play a key part in bringing more shoppers into the LEGO® brand retail channels.
We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location (Copenhagen only) and 2 days from home.
No relocation assistance is offered for this position.
The closing date for all applications will be Tuesday 30th September 2025.
Core Responsibilities
Lead and grow the Affiliate Marketing programme in EMEA, with a particular focus on CEEMEA markets, by driving partner relationships, optimising performance, and testing new growth ideas.
Manage day-to-day affiliate operations including tracking links, creative assets, budgeting, reporting, and campaign execution in partnership with our network agency Rakuten Advertising.
Analyse and report on performance data, translating insights into clear storytelling and actionable recommendations for commercial and marketing stakeholders.
Collaborate cross-functionally with Performance Marketing, SEO, Brand Relations, and regional marketing leads to align affiliate activity with wider digital campaigns and sales objectives.
Support and optimise promotional activity by ensuring affiliate partners receive timely localised assets, promotions, and product seeding opportunities to maximise visibility and sales.
Prioritise effectively in a complex environment, balancing multiple regional requests, budgets, and stakeholders while focusing on high-impact initiatives that deliver measurable results.
Do you have what it takes.
Digital marketing experience with hands-on affiliate marketing exposure across major networks (e.g. Rakuten, AWIN, CJ, Webgains, Amazon Associates), across a global or regional (multi-country) landscape.
Strong analytical skills, confident working with Excel and analytics tools (Power BI, Tableau, Google/Adobe (or others) Analytics) to turn data into actionable insights and stories.
Proven ability to manage budgets and campaigns across multiple digital channels, with a solid grasp of performance KPIs and financial principles.
Excellent communication and collaborator management skills, able to present clearly to both senior leaders and cross-functional teams.
Highly organised and structured approach, with the ability to prioritise in a fast-paced, complex environment.
Curious and proactive approach, eager to test, innovate, and problem-solve to deliver measurable impact.
Fluent in English both written and verbal.
#LI-MD1
Fluency in English
An additional European language is a plus.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
