Assistant Director of Sales - Franchise

Posted 2 Days Ago
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Albany, NY, USA
In-Office
Senior level
Events • Food • Travel • Hospitality • Hotels & Resorts
Come for the job, stay for your career.
The Role
Leads hotel group sales by prospecting, managing accounts, negotiating contracts, booking group business, and achieving revenue and occupancy goals. Builds client and partner relationships, conducts site tours, monitors market trends, collaborates with revenue management and hotel operations, maintains CRM records, prepares forecasts and reports, supports sales strategy, and mentors sales team members.
Summary Generated by Built In

Essential Functions

  • Solicit, negotiate, and book group business to achieve or exceed hotel revenue and occupancy goals.

  • Develop and maintain strong relationships with meeting planners, corporations, associations, government agencies, and third-party partners.

  • Generate new business through prospecting, networking, sales calls, site inspections, and industry events.

  • Manage a portfolio of existing accounts while actively pursuing new opportunities.

  • Conduct hotel site tours and presentations for prospective clients.

  • Prepare proposals, negotiate contracts, and secure signed agreements.

  • Collaborate with Revenue Management to maximize profitability and optimize group business mix.

  • Maintain accurate account, lead, and booking information within CRM and sales systems.

  • Monitor market trends, competitor activity, and industry developments to identify opportunities.

  • Participate in trade shows, client events, and community organizations to increase hotel visibility.

  • Partner with Conference Services, Catering, and Operations teams to ensure seamless group execution and client satisfaction.

  • Prepare and present weekly, monthly, and annual sales reports, forecasts, and action plans.

  • Assist in the development and execution of the hotel's overall sales and marketing strategy.

  • Mentor and support Group Sales Managers and other sales team members as applicable.

Qualifications

  • Bachelor's degree in Hospitality Management, Business, Marketing, or related field preferred.

  • Minimum of 5 years of hotel sales experience with a proven record of group business production.

  • Previous experience in a full-service hotel environment preferred.

  • Knowledge of hotel sales processes, revenue management principles, and contract negotiations.

  • Experience with Delphi, CI/TY, Salesforce, or similar hotel sales systems preferred.

  • Strong communication, presentation, and negotiation skills.

  • Ability to work independently while contributing to team goals.

  • Strong organizational and time-management skills.

  • Ability to travel for client meetings, trade shows, and industry events as needed.

Key Performance Indicators

  • Group room night production

  • Group revenue generation

  • New account acquisition

  • Lead conversion ratio

  • Client retention and satisfaction

  • Sales activity goals (calls, appointments, site visits)

  • Market share growth

  • Forecast accuracy

About UsThis job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible for compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.

Skills Required

  • Bachelor's degree in Hospitality Management, Business, Marketing, or a related field
  • Minimum of 5 years of hotel sales experience with a proven record of group business production
  • Previous experience in a full-service hotel environment
  • Knowledge of hotel sales processes, revenue management principles, and contract negotiations
  • Experience with Delphi, CI/TY, Salesforce, or similar hotel sales systems
  • Strong communication, presentation, and negotiation skills
  • Ability to work independently while contributing to team goals
  • Strong organizational and time-management skills
  • Ability to travel for client meetings, trade shows, and industry events as needed

Hilton Compensation & Benefits Highlights

  • Wellbeing & Lifestyle Benefits — Go Hilton provides heavily discounted hotel stays for team members and extends access to family and friends, with up to 110 discounted nights and rates as low as $40 in some cases. Additional wellbeing resources include an Employee Assistance Program, mental-health support, caregiving resources, and programs like Thrive and sabbaticals.
  • Retirement Support — A 401(k) is offered with a company match of 100% on the first 3% of eligible pay plus 50% on the next 2%. This structure provides meaningful employer support for long‑term savings.
  • Parental & Family Support — New parents receive 4 weeks of fully paid parental leave, with birthing parents receiving an additional 8 weeks for a total of 12 weeks. Support extends to adoption assistance up to $10,000 per eligible child and resources for caregiving.

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The Company
HQ: McLean, VA
500,000 Employees
Year Founded: 1919

What We Do

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,400 properties and nearly 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 260 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.

Why Work With Us

Hilton is proud to be recognized as the World’s Best Workplace by Great Place to Work and Fortune. At Hilton, every job makes the stay. Team Members can make an impact, be themselves, build new skills, grow their careers, explore opportunities around the world, and enjoy people-first benefits like Go Hilton travel discounts.

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OnSite Workspace

With more than 9,400 hotels and properties in 144 countries and territories, plus corporate offices and teams around the world, Hilton offers opportunities to build a career in destinations and communities worldwide.

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HQMcLean Corporate Headquarters
Hilton Regional Office - Memphis
Hilton Regional Office - Dubai
Hilton Regional Office - Singapore
Hilton Regional Office - Dallas
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