At OUTFRONT Media we’re innovating everything about out-of-home advertising; from the value it provides to audiences and advertisers, the tools and methodologies used to plan and buy our media, to how an out-of-home company takes itself to market.
The Art Director - Innovation will join OUTFRONT XLabs, the award-winning, cross-disciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media.
What We Offer
OUTFRONT offers a comprehensive benefits program including:
- Medical, Dental, Vision (including same and opposite-sex domestic partners)
- HSA and FSA plans, Family Benefits, Pet Benefits
- 401(k) Plan with an Employer Match
- Paid Time Off, Commuter Benefits, Educational Assistance
- Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)
The Role
We’re looking for an Art Director - Innovation with an eye for design, hands-on conceptual ability, and a love for pushing the boundaries of storytelling across physical and digital space. In this role, you’ll partner closely with the Creative Technology and Innovation teams to craft high-impact Digital Out-of-Home (DOOH) campaigns and immersive brand experiences, high-fidelity client storyboards, comps, and user journeys.
You bring a maker’s mindset and thrive in a world where big ideas come to life in unexpected formats from a city block to a transit screen to an interactive installation.
Key Responsibilities
- Developing and executing original campaign concepts across digital out-of-home, experiential, and hybrid media formats
- Lead the visual development of creative campaigns, from concept sketches to final design execution and production files
- Create compelling, presentation-ready decks in Microsoft PowerPoint that communicate ideas with clarity and edge
- Work closely with motion designers and technologists to bring ideas to life on digital and traditional canvases throughout the United States
- Execute against creative strategy, brand guidelines, and media context to create highly engaging visuals tailored to each unique location or platform
- Stay plugged into trends across design, advertising, culture, and emerging technology, bringing thought leadership and a maker mindset to each project
Core Skill Sets
- Art direction and campaign execution
- Graphic & motion design sensibility
- Ability to design with formats and intent in mind
- Storyboarding & visual storytelling
- Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma
- Microsoft core suite (PowerPoint for client-facing and internal presentations, Outlook and Teams for day-to-day comms, Word/Excel as needed).
- After Effects or 3D design experience is a major plus
- Passion for culture, design trends, and non-traditional media
- Familiarity with AI tools and how to use those to aid in, but not replace, your human-centric design sensibility
- Functional competency with core tools (Dropbox, Monday.com, OUTFRONT Intranet tools)
The Requirements
- 3-4 years of experience in an agency, in-house, or studio environment with a focus on advertising campaigns, including experiential and traditional work
- A strong, diverse portfolio showcasing exceptional software ability, art direction, branding, and concept development across multiple mediums
- Candidates will be expected to speak to their individual roles across projects within portfolios
- Experience designing for large-format digital screens, motion assets, or site-specific activations
- Ability to think across scales, crafting for both the big picture and the fine details
- Solid understanding of production processes to keep work within not only strategy but budget/scope parameters as well
- Proven ability to collaborate in a fast-paced, cross-functional environment with creatives, strategists, producers, and technologists
- Strong presentation skills and the ability/desire to be client-facing is a plus
You’re a Fit If You…
- You are entrepreneurial and a self-starter
- Comfortable having a voice and POV in internal and external client meetings
- You can manage up in a collaborative and positive manner
- Ability to clearly express creative ideas to various types of stakeholders
The salary range for this role is $110,000-$120,000. Compensation is determined during our interview process by assessing a candidate’s experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
OUTFRONT Media is not responsible for any fees related to unsolicited resumes.
OUTFRONT Media Is An Equal Opportunity Employer
All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement.
Top Skills
What We Do
We understand that to brands, audiences are everything. OUTFRONT provides an integrated and target platform to connect brands to their target audiences, as they live their lives. We leverage the power of technology, location, and creativity to drive impact and engagement between brands and audiences. OUTFRONT delivers truth, trust, and transparency. Impact where it matters. We Get You America. OUTFRONT was ranked second overall in the Myers Report’s 2023 ‘Top 50 Media Companies.’ OUTFRONT is also a two-time certified Great Place to Work and was named as one of America's Most Responsible Companies by Newsweek. Links to third-party content are not endorsed by OUTFRONT Media
