Lifecycle Marketing Operations Analyst

Posted 22 Days Ago
Easy Apply
Hiring Remotely in United States
Remote or Hybrid
82K-110K Annually
Mid level
Legal Tech • Software • Generative AI
Eve is an AI case workspace for plaintiff law firms.
The Role
The Lifecycle Marketing Operations Analyst will oversee the execution and optimization of lead lifecycle processes, campaign operations, and revenue tracking, while collaborating with cross-functional teams to enhance conversion rates and operational efficiency.
Summary Generated by Built In

About Eve

Eve is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there. But what makes Eve different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how  law is practiced, this is where you belong.

Product-market fit: Eve is trusted by over 1000+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.

The Role

We're hiring a Lifecycle Marketing Operations Analyst to own the technical execution and optimization of our lead lifecycle, campaign operations, and conversion funnel. This is a mid-level IC role where you'll be the engine behind how leads move through our systems, how campaigns are built and measured, and how we continuously improve conversion at every stage.

You'll sit at the intersection of marketing automation, data, and revenue operations—building the systems, processes, and reports that turn marketing activity into pipeline. You'll work closely with demand generation, sales operations, and revenue teams to ensure clean data, efficient routing, accurate attribution, and actionable insights that drive better outcomes.

If you're a systems thinker who loves building repeatable processes, optimizing for efficiency, and connecting marketing activity to revenue impact—this role is for you.


What You'll DoLead Lifecycle Management
  • Own enrichment and scoring model maintenance and optimization across the full funnel
  • Build and refine lifecycle stage progression rules and automation workflows
  • Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities
  • Monitor lifecycle health metrics and proactively identify issues before they impact pipeline
Campaign Operations & Channel Optimization
  • Execute always-on program technical builds including in-product nurtures, email campaigns, retargeting flows, and outbound sequences
  • Manage campaign taxonomy, naming conventions, and data dictionary to ensure consistency and reporting accuracy
  • Optimize channel performance through A/B testing strategy, execution, and analysis
  • Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable
Conversion Rate Optimization
  • Support lead lifecycle SLAs between marketing and sales
  • Support and track sales follow-up compliance and create accountability mechanisms (notifications, reports, dashboards)
  • Analyze conversion rates by stage, channel, and segment to identify drop-off points
  • Drive initiatives to improve lead-to-MQL conversion rates
  • Partner with Revenue Operations on MQL-to-SQL conversion optimization
  • Build feedback loops from marketing to sales based on conversion data and insights
Reporting & Attribution
  • Refine and validate attribution models to ensure accurate pipeline source tracking
  • Build and maintain channel-specific ROI analysis and pipeline influence reporting
  • Create dashboards that connect marketing activity to revenue outcomes
  • Translate complex data into clear narratives for marketing, sales, and leadership
Process & Routing Optimization
  • Ensure lead routing consistency using DACI model implementation
  • Optimize Chili Piper configuration for meeting routing and conversion
  • Document processes and train cross-functional teams on workflows
  • Design and refine cross-functional workflows between marketing and sales
  • Establish SLA governance and escalation procedures

We're Looking ForRequired:
  • 3-5 years in marketing operations, campaign operations, or lifecycle marketing at a B2B SaaS company
  • Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot, or similar) and CRM systems (Hubspot strongly preferred)
  • Strong technical execution skills—you can build complex workflows, segmentation logic, and automation rules without hand-holding
  • Data fluency—you're comfortable working in spreadsheets, building reports, analyzing conversion funnels, and deriving insights from data
  • Process-oriented mindset—you naturally think in systems, workflows, and repeatable frameworks
  • Cross-functional collaboration—you can partner effectively with demand gen, sales ops, RevOps, and sales teams
  • Analytical problem-solver—you identify bottlenecks, diagnose root causes, and propose data-backed solutions
  • Detail-oriented with quality focus—you catch errors, maintain clean data, and take pride in operational excellence
Bonus Points:
  • Experience with lead routing tools (Chili Piper, LeanData, or similar)
  • Familiarity with enrichment and intent data platforms (6sense, ZoomInfo, Clearbit)
  • Background in demand generation or growth marketing
  • Experience building attribution models or multi-touch reporting
  • Exposure to revenue operations or sales operations teams

Final compensation will be determined based on a variety of factors, including but not limited to relevant experience, skills, interview performance, and the scope and level of the role and candidate.

US Base Salary Range
$82,000$110,000 USD

Benefits

💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits*
🧑‍💻 Autonomous Work Environment
🖥️ Workplace Setup Reimbursement
🏠 Telecomm Stipend
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks*

*In office employees only

Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Skills Required

  • 3-5 years in marketing operations, campaign operations, or lifecycle marketing at a B2B SaaS company
  • Hands-on expertise with marketing automation platforms and CRM systems
  • Strong technical execution skills for building workflows and automation rules
  • Data fluency in spreadsheet reporting and funnel analysis
  • Process-oriented mindset for developing systems and workflows
  • Cross-functional collaboration skills with various teams
  • Analytical problem-solving ability for diagnosing bottlenecks
  • Detail-oriented with a focus on operational excellence

What the Team is Saying

Fabi Ramirez
Aiden Kaplan

Eve Compensation & Benefits Highlights

  • Retirement Support A 401(k) with company match is included, which is notable for an early-stage startup. This supports long-term savings alongside cash and equity.
  • Healthcare Strength Core coverage includes medical, dental, vision, and life insurance, plus short- and long‑term disability. This breadth provides protection beyond standard health plans.
  • Equity Value & Accessibility Compensation is presented as competitive with meaningful equity for employees. This signals accessible ownership alongside salary in the total rewards.

Eve Insights

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The Company
HQ: San Mateo, CA
180 Employees
Year Founded: 2020

What We Do

Eve Legal is pioneering the future of legal technology by focusing on AI-driven solutions that empower plaintiff-side law firms. With a robust platform designed for efficiency and effectiveness, Eve leverages artificial intelligence to streamline case analysis, enhance decision-making, and optimize client outcomes. Our mission centers on providing attorneys with the tools needed to stay competitive and navigate the legal landscape effectively, especially in an era where demands on legal professionals continue to grow. Eve’s commitment to innovation is evident in their focus on speed, scalability, and reliability. The platform supports legal teams in managing high caseloads with fewer resources, reducing the time spent on routine tasks, and enhancing the ability to focus on high-impact work. Through deep industry insights and a user-centric approach, Eve is setting a new standard in legal tech by combining technical excellence with a nuanced understanding of the plaintiff-side practice needs. With a core belief in elevating legal practices through visionary tools, Eve is committed to reshaping the way legal professionals serve their clients, improving access to justice, and fostering a more efficient legal ecosystem.

Why Work With Us

You’ll join a high-performing team that thrives on collaboration, grit, and innovation. We value excellence, visionary thinking, and elevation as we tackle ambitious goals. Enjoy a supportive, growth-oriented environment with a robust benefits package, where everyone’s contributions are valued, and real impact in legal tech is made together.

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Eve Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are located at a beautiful office on 3rd Ave in the heart of San Mateo and 2 blocks from Caltrain. Some of our teams are remote while others have a hybrid model of coming into the office 3 days/week and remote 2 days/week.

Typical time on-site: 3 days a week
HQSan Mateo, CA
HQSan Mateo, CA
Learn more

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