Apprentice – Content Strategy & Operations (CSO)
How do you make an impact in this role?
Business Overview
The Content Strategy & Operations (CSO) team is part of Enterprise Communications & MarTech Experiences (ECMX), a global organization within Membership Portfolio Services (MPS). ECMX enables high-quality, innovative marketing by providing campaign consultation, execution support, and developing best-in-class products and processes that modernize the marketing ecosystem. Every year, ECMX helps business and marketing partners across the enterprise launch more than 28,000 marketing campaigns.
Within ECMX, the Content Strategy & Operations (CSO) is responsible for the governance, management, and maintenance of U.S. marketing content across channels. The team ensures marketing content remains accurate, compliant, and up to date by managing content within the Marketing Digital Asset Manager (DAM), supporting new product launches and benefit updates, driving content governance, and enabling large-scale content transformation initiatives.
Join our 6-month paid apprenticeship program, where you will gain hands-on experience working with marketing operations, content management, project coordination, and cross-functional business partners. You will have opportunities for learning, networking, professional development, and exposure to leaders across American Express while contributing to meaningful business initiatives.
Content Management & Marketing Operations
• Support the maintenance and governance of marketing content within the Marketing Digital Asset Manager (DAM).
• Assist with creating, updating, reviewing, and maintaining marketing content to ensure accuracy, consistency, and compliance.
• Learn how marketing content supports customer communications across multiple products, channels, and business units.
• Participate in content reviews and help identify opportunities to improve content quality and governance.
Project & Stakeholder Support
• Partner with Marketing, Product Management, Legal, Compliance, Technology, and Operations teams to support content-related initiatives.
• Assist in executing business-driven projects involving new products, benefit launches, content refreshes, and large-scale content updates.
• Support project coordination activities, including tracking deliverables, managing timelines, and documenting requirements.
• Help facilitate content approvals and maintain effective communication with business partners throughout project execution.
Process Improvement & Collaboration
• Contribute to initiatives focused on improving content management processes and operational efficiency.
• Participate in team meetings, knowledge-sharing sessions, and continuous improvement initiatives.
• Support leadership with enterprise-wide priorities and content governance activities.
• Gain exposure to Agile ways of working and collaborate with cross-functional teams in a fast-paced marketing operations environment.
- Strong written and verbal communication skills.
- Excellent organizational skills with strong attention to detail.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong problem-solving and critical thinking skills.
- Ability to collaborate effectively with cross-functional teams and build strong working relationships.
- Willingness to learn marketing operations, content management, and project coordination.
- Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.
- Exposure to project management concepts, Agile methodologies, or digital marketing processes is preferred.
- Familiarity with content management systems or digital asset management tools is a plus.
Apprenticeship Duration
6 months
Educational Requirements
• Business Administration
• Marketing
• Communications
• Commerce
• Arts
• Management
• Journalism
• Media Studies
• Economics
• Other relevant non-technical disciplines
At American Express, our culture is built on a 175-year history of innovation, shared values and leadership behaviors, and an unwavering commitment to back our customers, communities and colleagues. As part of Team Amex, you’ll experience this powerful backing:
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Career development and training opportunities
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Skills Required
- Strong written and verbal communication skills
- Excellent organizational skills with strong attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Strong problem-solving and critical thinking skills
- Ability to collaborate effectively with cross-functional teams
- Willingness to learn marketing operations, content management, and project coordination
- Proficiency in Microsoft Office applications including Excel, PowerPoint, and Word
- Exposure to project management concepts, Agile methodologies, or digital marketing processes
- Familiarity with content management systems or digital asset management tools
- Degree or coursework in Business, Marketing, Communications, Journalism, Media Studies, Economics, or other relevant non-technical disciplines
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
