Be an Early Applicant
Curiosity wanted. Innovation required.
The Role
Analyzes digital brand performance on Lowe's.com and improves online customer experiences, sales, traffic, conversion, assortment, content, promotions, inventory, and returns. Partners with suppliers, merchants, and cross-functional leaders to optimize brand strategies, resolve online SKU issues, deliver reporting and insights, execute project plans, and identify opportunities for process improvement, cross-selling, upselling, and bundling.
Summary Generated by Built In
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. This role will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
What You Will Do
Minimum Qualifications
Preferred Skills/Education
Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. This role will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and participating in presentations with supplier and merchandising partners to gain alignment on planned initiatives. This role will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
What You Will Do
- Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
- Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
- Act as the subject matter expert for the supported brand(s) assortment and strategy
- Primary point of contact for issues pertaining to online SKU presentation and brand performance
- Build presentations with suppliers and merchants to support strategic plans and analyze execution
- Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
- Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
- Create project plans and align with merchandising and supplier to drive execution
Minimum Qualifications
- Bachelor's degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
- 2 years of online/retail merchandising, digital marketing, vendor management or other relevant experience
Preferred Skills/Education
- Experience in vendor management systems, digital marketing, ecommerce and merchandising
Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Skills Required
- Bachelor's degree in business, marketing, finance, statistics, or a related field, or equivalent experience in lieu of education
- Two years of online or retail merchandising, digital marketing, vendor management, or related experience
- Experience with vendor management systems, digital marketing, ecommerce, and merchandising
Lowe’s Compensation & Benefits Highlights
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Retirement Support — A 401(k) plan with a company match of up to 4.25% when contributing 6% is highlighted, with participation generally available shortly after hire under plan rules. Feedback suggests this match meaningfully boosts long-term compensation for eligible associates.
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Equity Value & Accessibility — An Employee Stock Purchase Plan offers a 15% discount on shares for eligible associates. This provides accessible equity as a complement to wages and traditional benefits.
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Parental & Family Support — Eligible full-time hourly and salaried associates can receive up to 10 weeks of paid maternity leave and 4 weeks of paid parental leave. Family-care resources and counseling further support dependents and caregivers.
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The Company
What We Do
It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger, which is why our leaders build cultures of recognition and inclusion. You are heard, and your curiosities are celebrated and championed here.
Why Work With Us
We have built a space where the curious can move freely. Up in title, up in skills, to the side with teams, or back to try something completely new. We help you find your path — because when you win, we all win.
Gallery
Lowe’s Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2 days a week
