Analyst, Customer Marketing

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!

What We Do…

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.

About the Analyst, Customer Marketing role...

We're looking for an Analyst to partner closely with our Customer Lifecycle Marketing team, helping drive data-informed decisions that improve customer engagement, activation, and retention.

In this role, you'll manage the data and insights behind lifecycle marketing campaigns, ensuring effective customer targeting, segmentation, measurement, and optimisation.

Working cross-functionally with Marketing and Data teams, you'll translate business needs into actionable insights, analyse campaign performance, and identify opportunities to increase product adoption and customer lifetime value across SiteMinder's platform.

We are looking for someone who is:

• Analytical & Data-Driven: Can follow the data with tenacity and curiosity, using data to challenge assumptions and shape compelling data-driven narratives.

• Experimentation-Focused: Loves learning, experimenting & optimizing while acting as a champion for data-driven decisions and experimentation across the organization.

• Strong Communicator: Thrives when working cross-functionally and can effectively translate complex analysis into actionable insights for diverse stakeholders.

• Customer-Obsessed: Genuinely passionate about understanding customer behaviour and turning insight into impactful customer experiences.

What you will do...

As an Analyst, Customer Marketing, you'll work closely with the Senior Customer Lifecycle Marketing Manager and partner teams across SiteMinder to drive growth through the customer lifecycle. Here is how you will help:

• Customer Lifecycle Analytics: Build a unified view of the customer experience using segmentation and cohort analysis, turning behavioural insights into recommendations that shape future campaigns and tactics.

• Campaign Performance & Optimisation: Monitor multi-channel lifecycle campaigns, define success metrics, run post-campaign analysis (PCA), and surface optimisation opportunities to drive engagement, adoption, and LTV.

• Data Enablement & Audience Strategy: Collaborate with Data Team to bridge our data warehouse and CRM ecosystem, architecting audience pathways that power precise targeting, segmentation, and full-funnel journey orchestration. You will also lead the design and implementation of automated audience workflows to drive operational efficiency.

• Dashboards & Data Ownership: Build and maintain dashboards in Tableau, Hightouch, and Heap to support decision-making, and document models and projects in Confluence to ensure knowledge sharing.

What you have..

• 2–4 years in an analytical role (e.g., Marketing Analyst, Data Analyst, Business Analyst, Consultant).

• Bachelor's in a quantitative field (Business, Finance, Statistics, Data Science, Engineering); Master's a plus.

• A self-starter with high energy and a bias for action.

• A humble team player who thrives on constructive feedback.

• Skilled at collaborating with leaders and translating complex analysis into compelling, data-driven decisions.

• Detail-oriented and critical thinker — loves data deep dives, first principles thinking, and managing multiple projects to deliver strong results.

• Takes end-to-end accountability for analytical projects, from problem framing and data exploration through to delivery and impact measurement.

• Bonus: Familiarity with software, hospitality, or e-commerce industries; understanding of the customer lifecycle marketing funnel; experience working with complex audience segmentations.

Technical Skills

• SQL: Intermediate to advanced SQL skills for extracting, manipulating, and interpreting data (Snowflake or Databricks experience preferred, but any will do).

• Data Visualization: Proficiency in creating dashboards and visualizations using tools like Tableau, Looker, or Power BI, with willingness to continuously improve.

• Excel/Google Sheets: Advanced skills in data analysis and model building using functions (lookups, pivots, formatting, manipulation, transformation, visualization).

• Bonus:

  • Experience with ETL or Reverse ETL tools like Fivetran, Hightouch, Census (for connecting data warehouses to CRM tools).

  • Experience with advanced analytical tools like R or Python.

  • Familiarity with modern data stack tools and workflows.

  • Working knowledge of marketing automation platforms such as Marketo, Intercom, and social channels.

  • Experience with AI tools: Familiarity with or willingness to learn competency with AI tools for data analysis and workflow optimization.

Our Perks & Benefits…

- Equity packages for you to be a part of the SiteMinder journey

- Hybrid working model (in-office & from home)

- Mental health and well-being initiatives

- Generous parental (including secondary) leave policy

- Paid birthday, study and volunteering leave every year

- Sponsored social clubs, team events, and celebrations

- Employee Resource Groups (ERG) to help you connect and get involved

- Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.