JOB SUMMARY
The Account Manager is responsible for managing and maintaining on-going relationships with properties and owners, and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Brand, Marketing and Digital (BMD) needs. Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.
CANDIDATE PROFILE
Education and Experience
• 2-year degree in Marketing, Hospitality Management or related major; 4 years’ experience in Marketing, Hospitality Management, or related professional area.
OR
• 4-year degree in Marketing, Hospitality Management or related major; 2 years’ managerial experience in Marketing, Hospitality Management, or related professional area.
• Fluency of English and Spanish required.
Preferred:
• MBA or similar advanced degree.
• Hotel property experience, hotel field marketing experience, or related.
• Prior experience in the field of marketing or marketing services support, digital marketing and social media.
• International working experience.
CORE WORK ACTIVITIES
The following are specific responsibilities and contributions critical to the successful performance of the position:
• Serves as the primary point of contact for a collection of hotels for Brand, Marketing and Digital (BMD) needs.
• Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.
• Communicates with property to get input throughout planning process.
• Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
• Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.
• Understands global brand and marketing strategies and their application to the Latin American markets and its consumers.
• Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.
• Provides marketing budget guidance to property leadership.
• Works with COEs, KEs and other MI teams to execute key marketing and digital activities.
• Manages coordinators and any other BMD support personnel, as assigned and ensure quality of work.
• Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
• Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
• Updates plans as needed based on performance.
• Educates hotel and regional leadership about strategy, best practices, and policies/procedures to uphold adherence to and adoption of regional guidance.
• Educates GMs/owners on marketing and eCommerce topics and trends.
• Identifies opportunities for expanding services for a given property; shares value of expanded services with property leadership; includes ROI analyses for services and campaigns.
• Responds to ad-hoc requests.
Skills Required
- Two-year degree in Marketing, Hospitality Management, or a related major, plus four years of experience in marketing, hospitality management, or a related professional area
- Alternatively, a four-year degree in Marketing, Hospitality Management, or a related major, plus two years of managerial experience in marketing, hospitality management, or a related professional area
- Fluency in English and Spanish
- MBA or similar advanced degree
- Hotel property experience, hotel field marketing experience, or related experience
- Experience in marketing services support, digital marketing, or social media
- International working experience
Marriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
-
Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
-
Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
-
Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
Marriott International Insights
What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
