Account Based Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
Mid level
Software
The Role
Design and execute account-based marketing plays for priority accounts. Build tiered target lists, orchestrate multi-channel campaigns (paid, outbound, mail, events), map buying committees, partner with Sales/SDRs/Demand Gen, and report on pipeline and account engagement.
Summary Generated by Built In

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!



Account-Based Marketing (ABM) Manager

We’re looking for an experienced ABM Manager to design and execute targeted marketing strategies for our highest-priority accounts. In this role, you’ll partner closely with Sales, Demand Generation, and Digital teams to drive pipeline growth through personalized, multi-channel campaigns.

What You’ll Do:

  • Design and execute ABM plays across acquisition, competitive displacement, and named accounts
  • Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
  • Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
  • Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
  • Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
  • Map buying committees within target accounts to refine messaging and outreach
  • Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

What We’re Looking For:

  • Required: Experience in B2B marketing and Account-Based Marketing (ABM)
  • Strong collaboration skills and experience partnering with Sales
  • Data-driven mindset with experience using intent data and marketing platforms
  • Ability to manage multiple campaigns and translate strategy into execution

Working Conditions:

  • Onsite, hybrid, or remote depending on location
  • 0–10% travel required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.

Skills Required

  • Experience in B2B marketing and Account-Based Marketing (ABM)
  • Experience building and managing tiered target account lists using Demandbase and ZoomInfo
  • Data-driven mindset with experience using intent data and marketing platforms
  • Experience orchestrating multi-channel ABM campaigns (paid media, outbound sequences, direct mail, events, executive roundtables)
  • Strong collaboration skills and experience partnering with Sales and SDR teams
  • Ability to manage multiple campaigns and translate strategy into execution

ConnectWise Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ConnectWise and has not been reviewed or approved by ConnectWise.

  • Leave & Time Off Breadth Time off is positioned as a standout part of the package, including “Flexible Time Off,” “Flex Friday’s,” and frequent references to an “Unlimited PTO” approach that is valued for flexibility.
  • Healthcare Strength Core medical, dental, and vision coverage is consistently included, with additional items like life insurance and pre-tax accounts such as HSA contributions; some descriptions also indicate a possibility of fully covered employee medical premiums in certain cases.
  • Retirement Support Retirement and longer-term financial benefits are present through a 401K/retirement plan and an employee stock purchase plan, which strengthens the overall rewards package beyond base salary.

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The Company
HQ: Tampa, FL
2,422 Employees
Year Founded: 1982

What We Do

Born out of a single software solution designed to help MSPs gain control of their help desk and billing, ConnectWise has grown into a robust platform of software built for technology solutions providers (TSPs) to run their entire as-a-service business. With products aiding in business management, remote monitoring and management, remote control and access, quote and proposal automation, and cybersecurity risk assessments, integrations with hundreds of key vendors, plus the largest and most engaged community in the industry, ConnectWise has built a platform for The IT Nation.

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