About the Role
The Head of Growth Marketing and ABM will be responsible for hands-on demand generation funneling to achieve revenue goals that support company growth. Your primary responsibility will be the management and execution of our ABM strategy across the Sales and Marketing teams. You will also execute, track, and measure the entire lead process including top of the funnel lead generation, lead nurturing, and support of the inbound and outbound business development strategies alongside the AEs / Business Development team.
You will work alongside our VP of Marketing on demand generation strategy and will help the team to execute scalable, data-driven initiatives and campaigns that drive qualified leads. Working closely with the marketing team, you'll play a critical role as we move into our next phase of growth. The ideal candidate is well-versed in ABM best practices and technologies, analytical and data-driven in their decision-making, and a skilled and versatile power individual contributor.
Why Join Embrace?
As the only user-focused, mobile-first observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and mobile teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Masterclass, Home Depot, and Cameo love Embrace’s mobile observability platform because it makes extremely complicated and voluminous data actionable. Our cultural values highlight how we seek to improve as individuals, team members, and a company each and every day.
What You’ll Do
- Develop and execute an ABM strategy that aligns with the Embrace’s revenue goals, including 1:Many, 1:Few, and 1:1 ABM programs. Plan, execute, and analyze all aspects of our account-based marketing programs. Leveraging an integrated mix of inbound and outbound tactics in collaboration with our Sales and Business Development teams.
- Proactively engage with our sales team to coordinate, communicate, and optimize the impact of our campaigns and ABM programs. Prescribe content, follow-up, signals and more to the Sales and BDR teams.
- Manage and execute our growth strategy targeting DevOps, SREs and mobile app engineers
- Continuously evaluate the performance of campaigns, adjusting demand tactics and strategy accordingly to improve results. Test, test, and test some more!
- Create strategies and tactics to penetrate buying teams and engage senior leaders of mid-size enterprises, especially those focused on security and digital transformation
- Drive the demand generation content strategy that will fuel all multi-channel programs: digital ads, webinars, email, nurture programs, direct mail and more.
- Participate in monitoring conversion rates, campaign influence and attribution, and continuously optimize for maximum ROI
Basic Qualifications
- Minimum 5 years industry experience in growth marketing, demand generation, ABM, web marketing, or digital marketing for B2B companies
- Must have marketing automation experience and be self-sufficient
- Data-driven aptitude to analysis and decision making with respect to program management - what works, what doesn’t
- Strong understanding of B2B marketing and CRM platform (Salesforce), ABM Platforms, and Social Advertising channels
- Experience running campaigns and programs that directly drive pipeline growth using marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing and other means
- Proven experience scaling demand generation programs through technology, data and process with demonstrated ROI
Preferred Qualifications
- Campaign execution in the mobile or open source space is a plus!
- Experience marketing to a DevOps, SRE and/or Engineering persona
About Embrace
Embrace provides the only user-focused mobile app observability solution based on OpenTelemetry. By delivering crucial mobile telemetry across DevOps and mobile engineering teams, Embrace illuminates real customer impact, not just server-side impact, to drive success in achieving SLOs. Embrace's Distribution for OpenTelemetry gives teams the transparency, portability, and extensibility they want in modern observability instrumentation, while Embrace's data backend and analysis platform is enterprise-supported for powerful mobile performance insights. By tying frontend mobile telemetry to backend performance data, Embrace helps companies modernize their observability practice and deliver the best user experiences possible.
The salary range for this role is $135K - $155K. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity and other benefits as detailed on our careers page.
What We Do
Embrace is the only observability and data platform built for mobile. Companies, including GOAT, Hilton, P&G, Owlet, and Home Depot, partner with Embrace to observe, proactively analyze, and access the unique datasets of phones, tablets, point-of-sale systems, IoT, cars, and other devices. Their entire teams, whether engineering, marketing, or business intelligence, use Embrace to create and optimize the experiences of their end-consumers and workforces.
Mobile is a unique challenge for mobile teams, who must now think in terms of millions of autonomous devices with an infinite variation of user and environmental variables. Embrace unlocks the value by consuming 100% of the user-behavioral and technical time-based session data. Teams now have real-time observability for product and engineering and automated analysis of now usable and transformed datasets for marketing and BI.
