The Role
The Global ABM Manager collaborates with marketing and sales teams to build digital account-based marketing strategies, manage budgets, and optimize campaigns while ensuring alignment with global narratives.
Summary Generated by Built In
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
The Global ABM Manager is a collaborative strategic partner to Field Marketing, Sales, Global Campaigns, and Customer Marketing, responsible for building and operating the global digital ABM engine that supports priority accounts across regions. This role exists to amplify field-led strategy. You will work side-by-side with regional Field Marketing leaders to translate real-time sales priorities, account nuance, and GTM moments into scalable, high-impact digital ABM programs — while ensuring alignment to global campaigns and customer lifecycle priorities. .Success in this role requires strong judgment, deep empathy for sales-led motions, and the ability to balance global consistency with regional reality.
What You'll Do:
- Co-develop holistic ABM strategy with Field Marketing and Sales, grounded in priority accounts and buying groups, regional GTM moments (events, deal acceleration, expansion).
- Own digital ABM strategy - which digital ABM plays to run, when, and why, based on sales reality
- Manage ABM budget, ensuring optimal ROI across regions, segments, programs.
- Build, measure, and manage multi-channel digital ABM programs (including account-based paid media, web personalization, and direct mail orchestration) to drive engagement within priority accounts.
- Develop sales plays and outreach sequences that mirror digital engagement, ensuring a seamless hand-off between marketing signals and sales action
- Partner with Global Campaigns to align ABM plays to global narratives.
- Partner with Customer Marketing on strategic expansion and advocacy moments.
- Provide clear timelines, audience readiness, and play recommendations.
- Participate in regional planning and account reviews as a partner.
- Translate intent data into actionable Sales Alerts and playbooks.
- Work in lock-step with inside sales to connect digital engagement to human follow-up.
- Partner with content and design teams to brief and adapt high-intent assets for specific account segments and buying stages.
- Own global ABM insights and performance, including account and buying group engagement, pipeline influence and acceleration.
- Share insights regularly with Field, Campaigns, and Customer teams.
- Continuously optimize based on performance and feedback
What You'll Need
- 5–8+ years in B2B marketing, ABM, or demand roles (SaaS preferred).
- Proven experience running account-based digital programs.
- Experience with marketing tech stack (6sense/Demandbase, Marketo/Hubspot, Goldcast, Salesforce, Sendoso, Tableau).
- Experience with 1:few and 1:many ABM frameworks.
- Strong partnership history with Field Marketing and Sales.
- Experience navigating international data privacy regulations (GDPR, CCPA) in the context of digital targeting.
- Experience working across regions and time zones.
- Excellent communication and stakeholder management skills.
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
The successful candidate will be required to complete a background check. We will provide additional information and obtain your written consent before proceeding.
Skills Required
- 5-8+ years in B2B marketing, ABM, or demand roles
- Proven experience running account-based digital programs
- Experience with marketing tech stack (6sense, Demandbase, etc.)
- Strong partnership history with Field Marketing and Sales
- Excellent communication and stakeholder management skills
Bazaarvoice Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bazaarvoice and has not been reviewed or approved by Bazaarvoice.
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Leave & Time Off Breadth — Time off is considered flexible, with unlimited PTO and paid volunteer time available alongside a hybrid/flexible-remote setup. Paid sabbaticals after a tenure milestone are highlighted as part of the package.
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Parental & Family Support — Paid parental leave for primary caregivers is consistently presented as a strong component of the offering. Family medical leave options are also documented.
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Wellbeing & Lifestyle Benefits — Mental health support via a dedicated platform, recognition programs, ERGs, and a companywide volunteering tradition are emphasized. Company events and regular all-hands reinforce a wellbeing and community focus.
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The Company
What We Do
Each month in the Bazaarvoice Network, more than a billion consumers create, view, and share authentic user-generated content including reviews, questions and answers, and social photos across more than 11,500 global brand and retailer websites. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions help brands and retailers reach in-market shoppers, personalize their experiences, and give them the confidence to buy.
