ABM Marketing Specialist

Posted 7 Days Ago
Be an Early Applicant
7 Locations
In-Office or Remote
80K-100K Annually
Mid level
Artificial Intelligence • Information Technology • Machine Learning • Software • Cybersecurity • Generative AI • Data Privacy
Protect your data with Cyberhaven's reimagined data loss prevention and insider threat solution
The Role
The ABM Marketing Specialist will execute account-based marketing programs, create marketing assets, support sales outreach, manage tools like HubSpot, and track KPIs for targeted accounts.
Summary Generated by Built In

About the role

We are looking for an ABM Marketing Specialist to support the execution of account-based marketing programs across Cyberhaven’s highest-value accounts. In this role, you’ll partner closely with the ABM Program Manager, SDRs, sales, and content teams to deliver personalized experiences that increase engagement, accelerate deals, and fuel pipeline growth.

This is an excellent role for an early-career marketer who is highly organized, detail-oriented, and eager to learn ABM in a fast-paced B2B environment.

What you’ll do

Support ABM Campaign Execution

  • Assist in building and executing ABM programs (1:1, 1:few, and 1:many).

  • Create and personalize marketing assets, including emails, one-pagers, gift kits, and outreach templates.

  • Help coordinate direct mail, digital programs, and event follow-up for target accounts.

Partner with Sales & SDRs

  • Support SDRs and AEs with insights, templates, and account-specific messaging.

  • Provide weekly engagement summaries for priority accounts.

  • Prepare content kits and materials for sales outreach throughout the customer journey.

Manage Tools & Processes

  • Set up targeted email sequences and nurture tracks in HubSpot (or a similar platform).

  • Assist with tracking account engagement across ABM tools (Demandbase, 6sense, etc.).

  • Coordinate list pulls, audience segments, and report updates.

Support Events & Campaigns

  • Help execute field events, webinars, and executive experiences targeted toward strategic accounts.

  • Manage pre-event promotion, post-event follow-up, and engagement tracking.

Reporting & Optimization

  • Track KPIs such as account engagement, meeting creation, and play performance.

  • Provide insights and recommendations to the ABM Program Manager to improve the program.

  • Document learnings, successful tactics, and account-specific wins.

Who you are

  • 2-4 years of experience in B2B marketing, demand gen, SDR/BDR, or a similar role.

  • Interest in ABM, account targeting, and personalized marketing campaigns.

  • Strong organizational skills and ability to manage multiple tasks simultaneously.

  • Excellent communication skills and comfort working with cross-functional teams.

  • Hands-on experience with HubSpot, Salesforce, or similar tools is a plus.

  • Familiarity with ABM tools such as 6sense, Demandbase, or Mutiny is a bonus (not required).

  • Creative problem solver with a willingness to learn and grow quickly.

  • Comfortable operating in a fast-paced, high-growth environment.

Joining Cyberhaven is a chance to revolutionize data security. Traditional tools fall short, but we’ve reimagined protection with AI-enabled data lineage that analyzes billions of workflows to understand data, detect risk, and stop threats. Backed by $250M from leading investors like Khosla and Redpoint, our team includes leaders who built industry-defining technologies at CrowdStrike, Palo Alto Networks, Meta, Google, and more. This role lets you shape the future of data security, alongside experts driven to help customers protect their most valuable information.

Cyberhaven is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Top Skills

6Sense
Demandbase
Hubspot
Salesforce
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The Company
HQ: Mountain View, CA
237 Employees
Year Founded: 2016

What We Do

Cyberhaven was founded by computer scientists and security experts from MIT and EPFL to rethink data security. Instead of stopping threats at the perimeter, we trace the full lineage of sensitive data, where it originates, how it moves, and who uses it. This breakthrough became the foundation of our data lineage platform, now powering Cyberhaven’s leadership in data detection and response and protecting enterprises from insider threats and data loss.

Our Data Detection and Response solution transforms how enterprises protect their data with a unique technology called data lineage. Cyberhaven records every event for every piece of data – every move, copy, edit, and share to fully understand how data moves throughout your company. We developed an architecture that achieves complete visibility of your data, including as it transits unmanaged cloud apps and unmanaged devices.

As data moves throughout your company, from person to person and application to application, it fragments and gets combined with other data. We calculate the lineage for every piece of data starting with its origin through every step it takes. Our product allows you to define what is risky for your organization, enforce actions to protect data, and educate your workforce in real time.






Why Work With Us

Cyberhaven is a Series D unicorn in AI-driven data security, protecting 300+ customers like Motorola, Reddit, and Snowflake. We solve next-gen DLP by tracing full data lineage and enabling real-time insights. As a value-driven company with remote and hybrid work, you’ll grow alongside bold thinkers, making real impact.

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