Develop and maintain business-critical applications and internal platforms using Node.js, TypeScript, React, microservices, APIs, event-driven architectures, and cloud technologies. Own features end-to-end from requirements and technical design through deployment and production iteration. Collaborate with Product, DevOps, Data, and Engineering teams, contribute to scalable system design and code quality, and apply AI-assisted development practices to improve efficiency and solutions.

Leads merchandising and brand management across a multi-brand e-commerce portfolio. Owns assortment strategy, pricing, promotions, product content, catalog quality, margin governance, product marketing alignment, and new product development. Builds a unified, analytics-driven merchandising function; establishes operating processes and decision rights; manages product roadmaps and launches; partners with finance, sourcing, manufacturing, marketing, creative, technology, and operations to improve profitability, conversion, SKU productivity, and portfolio growth.

Creates performance-driven creative for paid social, YouTube, demand generation, email, and CTV campaigns. Develops video and image advertising assets, collaborates with growth and marketing teams, manages creative workflows, iterates rapidly based on testing, monitors industry trends, and maintains brand consistency while optimizing creative performance in a fast-paced e-commerce environment.