Teams at Ashley Digital

Leads merchandising and brand management across a multi-brand e-commerce portfolio. Owns assortment strategy, pricing, promotions, product content, catalog quality, margin governance, product marketing alignment, and new product development. Builds a unified, analytics-driven merchandising function; establishes operating processes and decision rights; manages product roadmaps and launches; partners with finance, sourcing, manufacturing, marketing, creative, technology, and operations to improve profitability, conversion, SKU productivity, and portfolio growth.

Creates performance-driven creative for paid social, YouTube, demand generation, email, and CTV campaigns. Develops video and image advertising assets, collaborates with growth and marketing teams, manages creative workflows, iterates rapidly based on testing, monitors industry trends, and maintains brand consistency while optimizing creative performance in a fast-paced e-commerce environment.

Lead CTV media buying and programmatic strategy across Ashley’s furniture and mattress brands. Optimize campaigns, budgets, CPMs, audience targeting, and frequency to drive online conversions and in-store sales. Manage publisher, streaming platform, ad exchange, and DSP relationships; negotiate Deal IDs and PMP agreements; oversee attribution, incrementality testing, clean-room analysis, impression deduplication, and offline conversion measurement. Partner with data science and creative teams to improve performance, unify fragmented vendor data, and achieve ROAS targets.