Jobs at PMG

Leads the design, development, and implementation of dynamic creative, asset automation, and omnichannel advertising solutions. Architects scalable HTML, JavaScript, and CSS systems; integrates APIs, data feeds, and ad platforms; leads technical discovery, QA, troubleshooting, documentation, and campaign delivery. Partners with creative, media, product, analytics, engineering, and technology vendors; evaluates emerging tools; establishes development standards; contributes to technology roadmaps; and mentors Creative Technologists.

Write original copy for campaigns, brand storytelling, product messaging, and content systems across digital, paid social, video, and web channels. Adapt voice across brands, develop concepts from brief to execution, present creative ideas, incorporate feedback, and maintain exceptional editorial quality. Identify messaging opportunities through audience and cultural insights, stay current on advertising trends, and use modern tools, including AI, to improve creative workflows while preserving a human, brand-appropriate voice.

Lead programmatic advertising campaigns across video, display, digital OOH, and publisher partnerships. Responsibilities include campaign setup, trafficking, optimization, budgeting, forecasting, vendor negotiations, reporting, testing, and client presentations. The role collaborates with media operations, analytics, creative, and account teams while mentoring junior staff and using PMG’s Alli platform to analyze performance and improve decision-making.

Lead complex marketing and media analytics engagements, developing scalable reporting, dashboards, measurement frameworks, and analytical solutions. Use SQL, Python, or R and advanced methodologies such as media mix modeling, lift testing, incrementality testing, and experimental design to evaluate performance. Translate complex findings into strategic recommendations, influence client KPIs and investment decisions, resolve data-quality challenges, establish best practices, and mentor analytics professionals.

Supports marketing analytics by maintaining dashboards, reports, data workflows, measurement processes, and Alli platform capabilities. Responsibilities include SQL-based data transformation and validation, dbt testing, data-quality monitoring, troubleshooting, backfills, marketing measurement support, media reporting, platform testing, automation, documentation, and cross-functional stakeholder support. The role works with media, client strategy, data science, and engineering teams to deliver reliable insights and improve analytics adoption.

Supports analytics data, reporting, dashboards, measurement workflows, data-quality monitoring, and Alli platform maintenance. Creates recurring reports, maintains dbt transformations and tests, investigates discrepancies, performs data fixes and backfills, and supports marketing measurement initiatives such as media mix modeling and lift studies. Collaborates with analytics, media, client strategy, data science, and engineering teams while troubleshooting issues, documenting processes, and helping stakeholders use analytics tools effectively.

Leads influencer identification, branded content execution, campaign coordination, performance analysis, and strategic recommendations. Builds creator and talent relationships, ensures brand guideline adherence, tracks industry trends, supports innovative campaign formats, and mentors associate-level team members. Requires expertise in influencer marketing strategy, content creation, contract review, proposal development, campaign implementation, reporting, client service, and social media analytics.

Lead integrated media strategy for complex accounts, with primary ownership of programmatic, CTV, OTT, video, YouTube, and brand media. Advise senior clients on investment, audience activation, measurement, attribution, testing, and emerging media capabilities. Develop localized strategies, evaluate platforms and partners, establish scalable operating models, and mentor media teams. Apply first-, second-, and third-party data, AI, automation, and PMG technology to improve media effectiveness and strategic decision-making.

Leads analytics request management and client delivery, develops SQL- and visualization-based solutions, builds media performance reporting, and designs marketing measurement strategies. Collaborates with media, strategy, data science, and engineering teams to connect campaign performance with business KPIs. Mentors analytics professionals, improves data quality and workflows, troubleshoots solutions, and advances measurement practices through attribution, experimentation, predictive insights, and emerging AI-driven approaches.

Supports the setup, launch, management, and quality assurance of paid social campaigns across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, and Reddit. Coordinates creative assets, tracking requirements, timelines, and campaign launches; performs pre-launch QA; escalates setup and delivery issues; and contributes to process improvements. The role also involves platform training, certifications, AI and automation adoption, and collaboration with social media, creative, and internal teams.

Manage complex client projects across timelines, scopes, deliverables, dependencies, billing, and stakeholder communications. Create project plans, coordinate cross-functional teams, track risks and action items, support client presentations, and maintain documentation. Improve operational workflows by standardizing AI and automation pilots, documenting best practices, training teams, and supporting adoption. Serve as a central liaison between clients and internal Client Strategy, Media, Creative, and other teams.

Leads cross-channel brand media campaigns, including partner coordination, optimization, performance analysis, RFPs, proposal evaluation, rate negotiation, and client reporting. Uses audience research and campaign data to identify media partners and improve results. Builds publisher relationships, supports innovative campaigns, mentors junior team members, and collaborates across functions to deliver integrated media strategies. Applies AI, automation, and analytics tools to improve efficiency and decision-making.

Lead display and cross-channel brand media strategy and execution, optimizing campaigns across display, video/CTV, audio, and publisher partnerships. Manage media operations, negotiate with publishers, analyze performance, deliver client insights, and identify optimization opportunities. Build strategic partner relationships, collaborate across teams, mentor junior staff, and use AI, automation, and analytics tools to improve efficiency and decision-making.

Lead PMG’s centralized resource management function, designing allocation models, forecasting capacity and demand, optimizing talent deployment, and advising senior leadership. Build scalable processes, data models, metrics, and planning tools across client teams, practices, and business lines. Partner with leaders to match skills to roles, resolve resourcing conflicts, support career development, and improve organizational performance and growth.

Develop and execute paid social strategies across Meta, TikTok, Pinterest, Snap, and LinkedIn. Manage campaign setup, trafficking, budgets, planning, forecasting, testing, reporting, and optimization. Translate performance data into actionable recommendations, collaborate with strategists, creatives, analysts, technologists, and platform partners, and use PMG’s Alli technology to improve workflows and campaign insights. Own project timelines and deliverables while contributing client-facing expertise and continuous performance improvement.

Leads and mentors an engineering team building scalable, reliable AI-powered solutions for PMG’s Alli marketing platform. Responsibilities include defining technical roadmaps, designing and deploying AI features, collaborating with product and cross-functional teams, guiding architecture and engineering practices, conducting code reviews, debugging, testing, and staying current with emerging AI and machine learning technologies.

Leads influencer and branded content strategy across client accounts, overseeing creator programs from planning through execution, optimization, measurement, and reporting. Manages and develops team members, builds relationships with creators and industry partners, establishes scalable processes, guides negotiations and compliance, and provides senior-level client recommendations. Identifies emerging trends and platforms to create innovative, measurable programs aligned with business objectives and broader marketing campaigns.

Leads client strategy for major brand portfolios, overseeing senior teams, executive client relationships, account profitability, integrated media planning, performance tracking, and growth opportunities. The role aligns brand, media, creative, data, and business strategy while strengthening client and media-partner relationships. It also drives process improvement, strategic innovation, organizational planning, and leadership development across complex, multi-stakeholder environments.

Leads influencer identification, branded content development, campaign execution, performance analysis, and strategic recommendations. Coordinates influencers, agencies, internal teams, clients, and brand guidelines while building talent relationships and scaling creator marketing frameworks. Monitors industry trends, emerging platforms, and advertising standards, supports contract reviews and proposals, and mentors associate team members.

Lead and mentor an engineering team developing scalable, AI-powered marketing solutions for Alli. Define technical roadmaps, design and deploy AI features, guide architecture and engineering practices, conduct code reviews, and ensure reliable cloud deployments. Collaborate with product, design, clients, and cross-functional teams to translate business needs into technical solutions while balancing hands-on development, innovation, team growth, and measurable client impact.