Programmatic Media Lead

Posted Yesterday
Be an Early Applicant
3 Locations
Mid level
AdTech • Agency • Digital Media • Marketing Tech • Social Media • Analytics • Consulting
PMG is a global independent marketing services and technology company.
The Role
The Programmatic Media Lead will oversee the execution of programmatic media campaigns, including planning, optimization, and analysis. Responsibilities include managing team operations, collaborating with clients and internal teams, and developing strategic roadmaps while identifying growth opportunities to meet client goals.
Summary Generated by Built In

We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

PMG is looking for a Programmatic Lead to join our growing programmatic team. The Programmatic Lead is responsible for all aspects of campaign implementation: delivering media strategy, optimization oversight, hind-sighting, and overseeing a programmatic media manager.

Responsibilities

  • Manage day-to-day operations of Programmatic Media campaigns including full funnel planning, roadmaps, creative strategy, optimization, and analysis of weekly performance and trends
  • Manage team’s day-to-day work and their overall professional development
  • Expected to help drive overall business strategy in collaboration with client senior executives
  • Communicate day-to-day programmatic strategy and campaign updates to clients via weekly calls, emails and in-person meetings
  • Collaborate with creative, analytics, & development internal teams to drive client strategy
  • Develop the overarching Programmatic Media strategic roadmap and testing plans while ensuring daily projects drive towards it
  • Identify growth opportunities and implement initiatives to ensure client’s goals are met while executing daily campaign management tactics
  • Lead team meetings and brainstorms
  • Develop relationships with senior level client contacts
  • Identify growth opportunities and implementing initiatives to ensure client’s goals are met

Skills & Experience

  • 4+ years of related work experience
  • Integration of creative and media strategy
  • Full funnel media planning experience
  • Experience in private deal curation and negotiation
  • Strong interpersonal and training skills
  • High level of emotional intelligence
  • Strong verbal and written communication skills
  • Strong team player
  • Strong analytical skills with proficiency in Microsoft Excel or SQL
  • Self-motivated and likes to learn new tools and technology

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Top Skills

Excel
SQL
The Company
HQ: Dallas, TX
0 Employees
Hybrid Workplace
Year Founded: 2010

What We Do

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing intelligence platform, Alli.

With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work nine years in a row.

Why Work With Us

PMG is a place where technologists, innovators, professionals, parents, allies, mentors, and new grads alike can continuously learn, grow and challenge themselves every day. From day one, our people are empowered to do meaningful work, to flex their agility, and to help us live our values as we strive to always change for the better.

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