We are PMG
Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.
Who You Will Be Working With
The Programmatic team at PMG is a close-knit group of strategists and buyers who are passionate about leveraging programmatic advertising to drive impactful results. We work in collaboration with media strategy, creative, and technology teams to design and execute full-funnel marketing strategies that make a real difference for our clients.
At PMG, we believe that great work starts with great teams. Our culture fosters innovation, curiosity, and teamwork, creating a supportive environment where every member has the opportunity to learn, grow, and lead. As a Programmatic Senior Lead, you’ll work with some of the world’s most iconic brands, helping them navigate the evolving programmatic landscape while mentoring and inspiring your team to reach new heights.
What You Will Do
- Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with broader PMG service offerings to drive exceptional results and client satisfaction.
- Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and inventory selection to meet and exceed client goals.
- Engage directly with senior client stakeholders, guiding high-level business and strategy discussions to ensure programmatic media aligns with their broader business objectives.
- Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities while driving strategic optimizations to maximize results.
- Champion programmatic innovation and training within PMG, including leading adoption of our proprietary technology platform, Alli, to perform data analysis, create custom reporting tools, and drive smarter decision-making.
- Mentor and coach junior team members, supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns.
- Build and nurture relationships with media partners to stay at the forefront of platform advancements, beta opportunities, and emerging innovations.
- Integrate technical solutions and custom strategies, tailoring them to client-specific business needs to deliver measurable outcomes.
What You Will Bring
- 7+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
- Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics to drive impactful and results-focused campaigns.
- A strong understanding of analytics and database marketing to guide data-driven strategies and decision-making.
- Proficiency in ad exchanges, ad servers, and demand side platforms (DSPs) to effectively manage and optimize campaigns across platforms.
- Expertise in leveraging channels such as CTV, OLV, display, audio, native, DOOH, and app to develop cohesive, full-funnel media strategies.
- Proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear, impactful reports.
- Strong familiarity with measurement systems to assess campaign success and implement strategic optimizations.
- Excellent leadership and mentoring skills, fostering growth within your team and ensuring flawless execution of campaigns.
- Strong communication and collaboration skills to align programmatic strategies with broader marketing initiatives and ensure cross-functional success.
- A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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What We Do
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli. With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 1,000+ employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year. PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work 11 years in a row.
Why Work With Us
PMG is a place where technologists, innovators, professionals, parents, allies, mentors, and new grads alike can continuously learn, grow and challenge themselves every day. From day one, our people are empowered to do meaningful work, to flex their agility, and to help us live our values as we strive to always change for the better.
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