Optimal (formerly Effective Spend)

HQ
Austin, Texas, USA
Total Offices: 2
81 Total Employees
Year Founded: 2008
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Articles about Optimal (formerly Effective Spend)

Featured Articles

11 Austin SEO Agencies With Expertise in Organic Growth
Anthony Corbo Anthony Corbo
Published on August 25, 2025

11 Austin SEO Agencies With Expertise in Organic Growth

Alyssa Schroer Alyssa Schroer
Updated on March 27, 2025

16 Digital Marketing Agencies in Austin to Know

18 Digital Marketing Agencies in Austin to Know
Margo Steines Margo Steines
Updated on December 18, 2025

17 Top B2B Marketing Companies

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

Marketing
Marketing Strategy
Adtech
Photo: Shutterstock

All Articles

Author Unknown
Updated on March 27, 2025

Now Hiring: These 11 Austin Companies Are Looking for Top Talent

Find exactly what you're looking for in the Lone Star State.

Now Hiring: These 11 Austin Companies Are Looking for Top Talent
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Anthony Corbo Anthony Corbo
Updated on August 25, 2025

11 Austin SEO Agencies With Expertise in Organic Growth

11 Austin SEO Agencies With Expertise in Organic Growth
Alyssa Schroer Alyssa Schroer
Updated on March 27, 2025

16 Digital Marketing Agencies in Austin to Know

18 Digital Marketing Agencies in Austin to Know
Margo Steines Margo Steines
Updated on December 18, 2025

17 Top B2B Marketing Companies

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

Adtech
Marketing Strategy
Marketing
Photo: Shutterstock
Olivia McClure Olivia McClure
Updated on December 08, 2025

Top 35 SEO Companies Helping Businesses Outrank the Competition

These SEO companies help businesses climb search engine results pages.

Founders + Entrepreneurship
Adtech
Image: Shutterstock
Jeff Rumage Jeff Rumage
Updated on March 27, 2025

Effective Spend Opens New Austin Office in ‘Butter Half’ Building

The Austin-based digital marketing company has nearly doubled its headcount in less than four years.

Effective Spend Opens New Austin Office in ‘Butter Half’ Building
Author Unknown
Updated on March 27, 2025

7 tips for creating a profitable paid search campaign for startups

7 tips for creating a profitable paid search campaign for startups

Recently posted jobs

See all jobs at Optimal (formerly Effective Spend)
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The (Associate) Director of Integrated Media oversees paid media activities, manages client relationships, ensures effective strategy execution, and presents performance insights.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The SEO & AI Visibility Strategist will enhance brand visibility through SEO and Generative Engine Optimization, conduct audits, implement optimizations, and stay updated with AI trends.
Optimal (formerly Effective Spend) Logo
Optimal (formerly Effective Spend)

Paid Media Manager

2 Days AgoSaved
Hybrid
Austin, TX, USA
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Manager drives strategies across paid channels, oversees client relationships, mentors junior marketers, and analyzes campaign performance to optimize results.
see all jobs at Optimal (formerly Effective Spend)