Optimal (formerly Effective Spend)
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The Sales Director, Health will drive revenue by expanding existing and forming new client relationships, oversee proposal writing, track meeting details, collaborate with campaign management, handle monthly billing, and represent Optimal at industry events. Additional duties include maintaining confidentiality and professionalism and traveling for client meetings as needed.
The Senior Paid Media Manager will drive new strategies and improve performance across paid digital marketing channels. They will manage client relationships, collaborate with internal teams, analyze KPIs, and guide creative ideation to maximize ROI for clients.
The Public Affairs Sales Director at Optimal drives revenue by developing new client relationships and maintaining existing ones while supporting the Business Development team. Key responsibilities include managing RFP processes, devising media plans, achieving sales goals, and providing exceptional customer service. The role requires proactive outreach, networking, and strategic media budget management to foster growth in the public affairs sector.