Optimal, a OneMagnify Company

HQ
Austin
Total Offices: 2
90 Total Employees
Year Founded: 2008

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Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Specialist will execute and manage paid media campaigns, utilizing analytical and creative skills to optimize performance and achieve client goals.
YesterdaySaved
Hybrid
Austin, TX, USA
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Strategist will develop, manage, and optimize client advertising campaigns across various paid media channels while maintaining client relationships and analyzing performance data.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Manage and optimize programmatic advertising campaigns across DSPs (DV360, The Trade Desk, Stackadapt). Develop strategy, allocate budgets, analyze performance using Power BI and analytics tools, produce reports, collaborate with internal teams and vendors, guide creative testing, and identify new programmatic opportunities to improve client KPIs.