Optimal (formerly Effective Spend)
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The Public Affairs Sales Director at Optimal is responsible for driving revenue through developing new public affairs relationships and maintaining existing client relationships. They work with the Business Development team to meet sales quotas, write RFPs, budgets, and media plans, and perform outreach and visibility strategies. The ideal candidate should have experience in building networks, project management, sales planning, and providing exceptional customer service.
Seeking a savvy communications professional with experience in public relations and digital media to secure press coverage and high-quality backlinks for clients. Responsibilities include PR and link building strategies, proactive pitching, creating media lists, writing press materials, and monitoring SEO metrics.
Paid Media Strategist responsible for developing digital marketing strategies, creating and managing advertising campaigns, optimizing campaigns, building client relationships, and analyzing performance data. Must have 2+ years of experience in paid search and social media advertising.