New York, NY
176 Total Employees
Year Founded: 2008

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Disrupting the global eyewear industry, is the fastest growing, leading online eyewear retailer. On a mission to change the way consumers purchase eyewear, we offer high-quality prescription eyewear at affordable prices. Established in 2008 as a subsidiary of Optimax Investments, has been recognized by Internet Retailer as a category leader and as a “Top-500 E-Retailer” six years in a row, and has been recognized Best Online Shops 2021 by Newsweek. houses a selection of over 9,000 frames by top designer brands including Ray-Ban, Oakley, Gucci, Armani, Muse, and more. Our state-of-the-art optical labs produce millions of the highest quality lenses for all our customer’s needs, from single vision to multifocals, progressives, sunglasses, sports, kids, blue light protection, smart audio glasses and more. We also carry an extensive variety of contact lens brands. Optimax was founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO). Alongside its primary DTC operation,, Optimax also owns and operates United Vision Plan (UVP), a B2B platform that is disrupting the traditional vision benefit market by providing innovative online vision benefit plans with substantial savings to both employers and participants. As well as partnering with major healthcare and vision providers to enable online access to benefits for their participants. To date, has raised $95 million in fundings, with shareholders including Viola Growth and Tene Investment Fund.

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HQNew York, NY