GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.
Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience.
As a Marketing Automation Manager at GlassesUSA, you’ll shape the customer journey from first visit to long-term loyalty. You’ll build personalized, data-driven experiences across email, SMS, and push, using automation and customer insights to drive conversion, retention, and LTV.
Responsibilities:
- Develop and execute lifecycle and retention strategies across Email, SMS, and Push, focused on engagement, conversion, retention, and loyalty.
- Build, test, and optimize automated customer journeys using platforms such as Salesforce Marketing Cloud.
- Execute campaigns across key lifecycle stages, including onboarding, abandoned carts, win-backs, promotions, newsletters, and targeted customer segments.
- Use customer data and behavioral triggers to create personalized, data-driven journeys and communications.
- Utilize AI tools such as Gemini to optimize messaging, content creation, and campaign performance.
- Conduct A/B testing and analyze CRM KPIs, including deliverability, engagement, conversions, retention, and customer LTV.
- Collaborate with Creative, Content, Data, Product, and Marketing teams to deliver effective cross-channel campaigns.
- Provide regular reporting, insights, and recommendations to continuously improve CRM performance.
Qualifications
- 2+ years of relevant experience in CRM, lifecycle, or retention marketing, preferably within eCommerce/B2C.
- Strong understanding of customer journeys, segmentation, behavioral triggers, marketing automation, and retention strategies.
- Hands-on experience managing multi-channel CRM campaigns across Email, SMS, and Push.
- Strong analytical skills and the ability to turn customer and campaign data into actionable insights.
- Tech-savvy and comfortable troubleshooting workflows and working with enterprise marketing platforms.
- Comfortable working with Excel/Google Sheets and reporting tools such as Tableau or similar platforms.
- Excellent written and verbal communication skills in English, with strong attention to detail.
- Proactive, organized, collaborative, and comfortable managing multiple projects in a fast-paced environment.
Bonus Points
- Hands-on experience with Salesforce Marketing Cloud (SFMC), Data Cloud, or Personalization is a major advantage. Plus Salesforce Marketing Cloud certifications.
- Familiarity with HTML/CSS and troubleshooting email code.
- Familiarity with the US eCommerce consumer market.
Skills Required
- 2+ years of experience in CRM, lifecycle, or retention marketing
- Experience preferably in eCommerce or B2C marketing
- Understanding of customer journeys, segmentation, behavioral triggers, marketing automation, and retention strategies
- Hands-on experience managing multi-channel CRM campaigns across email, SMS, and push
- Strong analytical skills and ability to turn customer and campaign data into actionable insights
- Technical proficiency troubleshooting workflows and using enterprise marketing platforms
- Experience with Excel or Google Sheets and reporting tools such as Tableau or similar
- Excellent written and verbal English communication skills with strong attention to detail
- Proactive, organized, collaborative, and able to manage multiple projects in a fast-paced environment
- Hands-on experience with Salesforce Marketing Cloud, Data Cloud, or Personalization
- Salesforce Marketing Cloud certifications
- Familiarity with HTML and CSS and troubleshooting email code
- Familiarity with the US eCommerce consumer market
What We Do
Disrupting the global eyewear industry, GlassesUSA.com is the fastest growing, leading online eyewear retailer. On a mission to change the way consumers purchase eyewear, we offer high-quality prescription eyewear at affordable prices. Established in 2008 as a subsidiary of Optimax Investments, GlassesUSA.com has been recognized by Internet Retailer as a category leader and as a “Top-500 E-Retailer” six years in a row, and has been recognized Best Online Shops 2021 by Newsweek. GlassesUSA.com houses a selection of over 9,000 frames by top designer brands including Ray-Ban, Oakley, Gucci, Armani, Muse, and more. Our state-of-the-art optical labs produce millions of the highest quality lenses for all our customer’s needs, from single vision to multifocals, progressives, sunglasses, sports, kids, blue light protection, smart audio glasses and more. We also carry an extensive variety of contact lens brands. Optimax was founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO). Alongside its primary DTC operation, GlassesUSA.com, Optimax also owns and operates United Vision Plan (UVP), a B2B platform that is disrupting the traditional vision benefit market by providing innovative online vision benefit plans with substantial savings to both employers and participants. As well as partnering with major healthcare and vision providers to enable online access to benefits for their participants. To date, GlassesUSA.com has raised $95 million in fundings, with shareholders including Viola Growth and Tene Investment Fund.
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