GlassesUSA.com - part of the Optimax Eyewear group - has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.
Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain, from product design and manufacturing to optical lens production and digital experience.
The Role
We are looking for a high-energy, results-driven Partnerships & Affiliate Manager to lead our expansion in the US market. You will be responsible for identifying, recruiting, and managing high-value affiliate partners, influencers, and strategic brand collaborations.
The ideal candidate is a savvy negotiator with a "sales-first" mindset who understands the nuances of the American consumer landscape and knows how to scale a performance-based program.
Key Responsibilities:
- Strategy & Growth: Develop and execute an aggressive affiliate marketing strategy to drive high-volume traffic and ROI-positive conversions.
- Partner Recruitment: Proactively scout, vet, and onboard new affiliates, including large-scale publishers, niche bloggers, and loyalty/coupon sites.
- Relationship Management: Maintain and optimize relationships with existing partners to ensure GlassesUSA.com remains their top-performing brand.
- Campaign Optimization: Analyze performance data daily to optimize commissions, creative assets, and conversion rates.
- Negotiation: Negotiate commercial terms and "flat fee" placements to secure premium visibility on partner sites.
- Market Alignment: Ensure all messaging and offers resonate with the US market trends and seasonal shopping behaviors.
Requirements:
- Experience: 3+ years of proven experience in Affiliate Marketing or Partnership Management, preferably within the E-commerce or D2C space.
- Market Expertise: Deep familiarity with the US consumer market and American digital media landscape.
- Sales Acumen: Strong sales and negotiation skills—you aren’t afraid to "cold call" a potential partner or negotiate for better placement.
- Native English:
Native-level English speaker (or equivalent fluency) is a significant advantage, as you will be communicating daily with US-based partners. - Analytical Skills: Comfortable working with data and affiliate platforms (e.g., Impact, ShareASale, CJ) to track performance and make informed decisions.
- Self-Starter: A proactive individual who thrives in a fast-paced, high-growth environment.
Top Skills
What We Do
Disrupting the global eyewear industry, GlassesUSA.com is the fastest growing, leading online eyewear retailer. On a mission to change the way consumers purchase eyewear, we offer high-quality prescription eyewear at affordable prices. Established in 2008 as a subsidiary of Optimax Investments, GlassesUSA.com has been recognized by Internet Retailer as a category leader and as a “Top-500 E-Retailer” six years in a row, and has been recognized Best Online Shops 2021 by Newsweek. GlassesUSA.com houses a selection of over 9,000 frames by top designer brands including Ray-Ban, Oakley, Gucci, Armani, Muse, and more. Our state-of-the-art optical labs produce millions of the highest quality lenses for all our customer’s needs, from single vision to multifocals, progressives, sunglasses, sports, kids, blue light protection, smart audio glasses and more. We also carry an extensive variety of contact lens brands. Optimax was founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO). Alongside its primary DTC operation, GlassesUSA.com, Optimax also owns and operates United Vision Plan (UVP), a B2B platform that is disrupting the traditional vision benefit market by providing innovative online vision benefit plans with substantial savings to both employers and participants. As well as partnering with major healthcare and vision providers to enable online access to benefits for their participants. To date, GlassesUSA.com has raised $95 million in fundings, with shareholders including Viola Growth and Tene Investment Fund.
