Jobs at Five Star Franchising

Leads B2B marketing strategy and execution across multiple franchise brands. Builds scalable marketing systems, dashboards, and processes; establishes KPIs; tracks campaign performance and ROI; drives test-and-learn optimization; allocates spend; presents insights to leadership; and aligns brand, operations, sales, and franchise support teams. Manages and develops marketing personnel while supporting brand launches and system-wide growth.

Owns and grows a portfolio of national accounts by building relationships, driving retention and expansion, resolving escalations, leading business reviews, and coordinating service delivery across call center, operations, franchise, and field teams. Partners with sales on renewals, pricing, contracts, and legal coordination while using HubSpot and job management software to monitor account health and performance. Represents the company at customer and industry events with light travel.

Build relationships with franchise owners, onboard them to vendor programs, drive preferred vendor adoption, identify savings opportunities, and resolve issues with vendor partners. Conduct proactive check-ins, track adoption trends, support outreach campaigns and webinars, coordinate internal teams, maintain accurate records, and communicate insights to improve Buying Group engagement and growth.

Leads enterprise creative direction across multiple franchise brands, overseeing creative quality, brand consistency, campaigns, digital and offline channels, and performance creative. Manages and develops the internal creative team, establishes scalable workflows and standards, partners with marketing and executive teams, and coordinates agencies and production partners. Requires strong expertise in brand identity, art direction, digital design, campaign development, and creative operations, with experience using Adobe Creative Cloud, Figma, and emerging creative technologies.

Leads enterprise performance marketing across multiple franchise brands, overseeing paid media strategy, attribution, analytics, testing, reporting, agency performance, and marketing optimization. Partners with brand, franchise, operations, technology, and executive teams to improve customer acquisition, marketing ROI, lead quality, and franchise profitability. Builds scalable measurement frameworks, dashboards, benchmarks, and optimization playbooks while evaluating emerging advertising platforms, AI technologies, privacy regulations, and attribution models.

Leads brand marketing strategy and execution for a franchise portfolio, driving awareness, local lead generation, franchisee success, and revenue growth. Oversees digital channels, brand positioning, creative direction, campaigns, vendors, dashboards, KPIs, and ROI tracking. Builds scalable marketing systems, mentors team members, manages budgets, and uses performance data to optimize campaigns. Partners with operations, sales, franchise support, and leadership on brand launches and cross-functional growth initiatives.