Teams at Five Star Franchising

Train and support franchisees with marketing recommendations, collateral, digital strategies, integrated campaigns, budgets, and performance reporting. Monitor KPIs such as lead generation, conversion rates, and customer acquisition costs to identify growth opportunities. Collaborate with internal teams, vendors, and franchise owners while optimizing marketing results across more than 1,500 locations.

Leads B2B marketing strategy and execution across multiple franchise brands. Builds scalable marketing systems, dashboards, and processes; establishes KPIs; tracks campaign performance and ROI; drives test-and-learn optimization; allocates spend; presents insights to leadership; and aligns brand, operations, sales, and franchise support teams. Manages and develops marketing personnel while supporting brand launches and system-wide growth.

Owns and grows a portfolio of national accounts by building relationships, driving retention and expansion, resolving escalations, leading business reviews, and coordinating service delivery across call center, operations, franchise, and field teams. Partners with sales on renewals, pricing, contracts, and legal coordination while using HubSpot and job management software to monitor account health and performance. Represents the company at customer and industry events with light travel.