Jobs at FairPlay Sports Media

Lead data‑driven PR campaigns to secure high‑quality backlinks and media coverage in the US sports betting market. Turn proprietary datasets into newsworthy stories, pitch journalists, manage relationships, produce press materials and companion content, report on link and SEO impact, and collaborate with SEO, Editorial, Commercial, and Product teams to drive traffic and commercial KPIs.

The Tech ADV Sales Manager drives advertising revenue growth in the sports betting media sector, collaborating with various teams to create effective campaigns and business propositions. Requires knowledge in programmatic tools and a creative approach.

Manage and optimize site content and embeds via the CMS, monitor breaking sports news and produce editorial content, use Google Analytics/Search Console and dashboards to identify opportunities, support commercial and partner queries, provide weekend/evening CRM and social coverage, run site audits, and escalate issues to Product/Development.

Produce and optimise high-quality sports and sports-betting content focused on the US market. Maintain and update key URLs daily, apply SEO best practices, publish via CMS, analyse performance with Google Analytics and Search Console, collaborate with SEO/Partnerships/Editorial teams, and provide out-of-hours coverage when required.

Own and grow strategic sports media and tech partnerships, driving traffic, conversions, revenue, and partner P&L. Coordinate cross-functional efforts (Sales, Product, Engineering, Marketing) to prioritize and deliver product integrations, run business reviews, optimize performance through data-driven experimentation, and identify upsell/expansion opportunities while ensuring partner satisfaction and commercial alignment.

Act as the bridge between product, marketing, and sales to enable partner success. Own go-to-market launches, develop product positioning, standardize marketing collateral, drive internal adoption of sales and pipeline tools, and funnel partner feedback to product teams to shape roadmap and deployment of managed services.

Lead consolidation of fragmented analytics into a single source of truth, implement data governance and quality frameworks, define KPIs and BI tool strategy, migrate to a modern cloud data stack, enable first-party data and personalization via a unified customer data lake, partner with Product and Commercial teams, and manage Data & BI teams to deliver automated, revenue-driving analytics.

Source, negotiate, and close publisher and commercial partner deals. Own the full BD lifecycle, build and manage a healthy revenue pipeline, hit monthly revenue targets, coordinate onboarding/activation with internal teams, maintain forecasts and pipeline reporting, monitor affiliate/media/iGaming trends, and ensure partnerships meet compliance and quality standards.

Support and execute organic growth strategy for English-speaking markets by conducting keyword research, technical SEO audits, monitoring performance, working with Content/Product/Engineering to implement SEO fixes, running A/B tests and experiments, assisting link acquisition, producing reports, and staying current with Google algorithm and AI search developments.

Lead organic growth strategy across English markets, driving visibility on search engines and AI discovery. Manage an SEO team, partner with Product and Engineering, run technical SEO, content/EEAT standards, digital PR, testing frameworks, and measurement to scale sustainable organic performance.

Lead development and execution of conversion-focused content strategies for UK and US casino sites; manage content calendar and a content executive; optimize content with SEO, analytics, and affiliate insights; maintain and audit casino review pages; collaborate with SEO, design, and commercial teams to track KPIs and drive growth.

The Retention & Engagement Lead develops global strategies for customer retention and engagement, delivering KPIs, supporting local market initiatives, and consulting with product teams for effective lifecycle outcomes.

The Growth & Acquisition Lead drives global strategies for fan acquisition and conversion, focusing on optimizing performance funnels and ensuring long-term engagement.