Marketing Operations Co-Ordinator

Posted Yesterday
Be an Early Applicant
Waterloo, ON, CAN
In-Office
Entry level
AdTech • Digital Media • Gaming • Marketing Tech • Software • Sports • Conversational AI
Powering Sports Media Monetization for Operators & Rights Holders through BetTech solutions & Agentic AI Solutions.
The Role
Execute migration of UK site pages and templates to a new platform: build reusable templates, translate designs into responsive pages, audit and map content, perform cross-browser QA, maintain SEO and analytics continuity, monitor site performance, and document processes for handoff.
Summary Generated by Built In

 

You’ll be part of an integral team which is at the heart of the day-to-day function of UK marketing. You will be a crucial part of a team that will be owning and executing the process of migrating all of the UK site’s pages and templates to our new platform.  

  • Execute the migration blueprint by building, formatting, and launching new website pages based on clear technical and structural guidelines

  • Support the marketing operations team in translating design concepts and existing content into functional, responsive page templates 

  • Audit and map existing content to ensure a seamless transition from the legacy system to the new platform without data loss 

  • Collaborate closely with cross-functional teams (including content, SEO, and design) to ensure all migrated elements meet brand standards and launch deadlines 

Key responsibilities

  • Template & Page Construction: Build out reusable page templates and components within the new platform, ensuring strict adherence to provided instructions

  • Quality Assurance (QA): Conduct rigorous testing across different browsers and mobile devices to identify and fix layout bugs, broken links, or formatting inconsistencies 

  • Performance Analysis: Working with the wider team to monitor, analyse, and report on site performance metrics (e.g., page load speeds, tracking pixel validation, and user flow) pre- and post-migration

  • Data & SEO Continuity: Working closely with the SEO team to implement proper redirects, metadata, and analytics tags to preserve search engine rankings and data integrity during the cutover 

  • Documentation: Maintain clear logs of completed tasks and create simple "how-to" notes for any newly built templates to hand off to the permanent team  

Your Skillset: 

  • Highly organised

  • A strong sports betting knowledge and/or work background

  • Familiar with at least one Content Management System

  • Someone with a strong attention to detail

  • Good communicator

  • Ability to work closely with multiple teams

  • Able to work under pressure

Skills Required

  • Strong sports betting knowledge and/or industry work background
  • Familiarity with at least one Content Management System (CMS)
  • Experience building page templates and components in a CMS
  • Ability to conduct QA across browsers and mobile devices
  • Understanding of SEO continuity: redirects, metadata, analytics tags
  • Highly organised with strong attention to detail
  • Good communication skills and ability to collaborate with multiple teams
  • Ability to work under pressure and meet launch deadlines
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The Company
HQ: Ciudad de Mexico
128 Employees
Year Founded: 1999

What We Do

FairPlay Sports Media is a global technology-driven media network and BetTech infrastructure provider that empowers betting operators, media publishers, and rights holders to monetize sports engagement beyond passive advertising. Backed by Bruin Capital and led by Group CEO Stuart Simms, we are redefining the relationship between sports media and betting. We are not a traditional affiliate network; we are the AI-powered operating system for the regulated sports betting industry. By combining 25 years of proprietary betting data with advanced Agentic AI and Managed Trading Services, we bridge the gap between fan engagement and commercial transaction; turning passive viewers into high-value, revenue-generating customers. From "Renting Audiences" to "Owning Outcomes" C-Suite leaders face a "Commodity Trap" with inefficient AdTech. We solve this with our "Virtuous Circle" methodology, which fuses: First-Party Data: Real-time behavioral insights from over 100 million monthly unique users. Agentic AI: Autonomous predictive models (via FairPlay AI, formerly Quarter4) that identify high-intent betting moments. BetTech Connectivity: Low-latency OddsGrid APIs and white-label widgets that increase Yield (RPM). The result? We help partners significantly reduce Cost Per Acquisition (CPA), extend Lifetime Value (LTV), and ensure rigorous compliance across regulated markets (UK, Europe, US). The Tech Stack: Powered by "Teammate" & OddsGrid Our proprietary stack integrates seamlessly into partner ecosystems: FairPlay AI & "Teammate": Our Generative AI assistant acts as a 24/7 betting analyst, leveraging neural networks to generate probability-based predictions that drive retention. OddsGrid: Processing 100 million data updates weekly, our pricing engine provides the industry's most robust real-time data feeds. Managed Trading: We act as an extension of your team, optimizing risk and pricing to maximize commercial performance. Our Network Previously Oddschecker Global Media, our portfolio; including oddschecker, WhoScored, SuperScommesse, Confido Network, and CasinoSmash, serves as the data engine for our B2B infrastructure.

Why Work With Us

FairPlay Sports Media is the AI-powered operating system for sports monetization. We combine deep-tech innovation with the global scale of brands like oddschecker. Join us to build Agentic AI that processes 100m data updates weekly to predict fan behavior. Don't just watch the game; engineer the outcome.

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