Teams at FairPlay Sports Media

Lead data‑driven PR campaigns to secure high‑quality backlinks and media coverage in the US sports betting market. Turn proprietary datasets into newsworthy stories, pitch journalists, manage relationships, produce press materials and companion content, report on link and SEO impact, and collaborate with SEO, Editorial, Commercial, and Product teams to drive traffic and commercial KPIs.

The Tech ADV Sales Manager drives advertising revenue growth in the sports betting media sector, collaborating with various teams to create effective campaigns and business propositions. Requires knowledge in programmatic tools and a creative approach.

Manage and optimize site content and embeds via the CMS, monitor breaking sports news and produce editorial content, use Google Analytics/Search Console and dashboards to identify opportunities, support commercial and partner queries, provide weekend/evening CRM and social coverage, run site audits, and escalate issues to Product/Development.