DualEntry
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Own the Technology partnerships channel: manage ~20 partner relationships (mix of mature and net-new), drive inbound integration interest, coordinate integrations with Product and Engineering, run partner standups and events, use account-mapping tools to activate co-sell, and negotiate partner agreements from strawman to signature.
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The ABM Lead will build and execute personalized account-based marketing campaigns for strategic enterprise accounts. Responsibilities include partnering with account executives on complex deals, creating sales enablement materials, managing paid media budgets, developing competitive positioning, and addressing deal objections. Success is measured by revenue growth, deal velocity, pipeline quality, net-new ARR, and expansion revenue.
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Own DualEntry’s social media presence across X, LinkedIn, Reddit, and relevant finance and startup communities. Work directly with founders to amplify their voices, create timely short-form content and videos, engage in community conversations, and respond quickly to industry moments. Measure success through engagement, follower growth, and awareness among finance leaders. The role requires strong writing instincts, deep familiarity with startup and SaaS culture, speed, and a willingness to operate beyond traditional business hours.
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Manage and optimize multi-channel performance marketing campaigns across paid social, search, video, and emerging channels. Own budgets, creative testing, conversion tracking, attribution, reporting, audience strategy, A/B testing, cohort analysis, and customer segmentation. The role is responsible for improving CAC and ROAS, scaling monthly ad spend, and reporting funnel performance through lead and pipeline generation to sales and marketing leadership.
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Own DualEntry’s social media presence across X, LinkedIn, Reddit, and relevant finance and startup communities. Partner directly with founders to amplify their voices, create timely short-form content and videos, engage with online conversations, and build brand awareness. Measure success through engagement, follower growth, and awareness among finance leaders. The role prioritizes speed, strong writing, community instincts, and experience operating social channels for a startup, creator, or founder.
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Build and execute account-based marketing campaigns for strategic enterprise accounts, partnering with account executives on complex deals. Develop sales enablement materials, manage account-level paid marketing budgets, shape competitive positioning, and optimize programs for revenue, deal velocity, pipeline quality, net-new ARR, and expansion revenue.
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Own DualEntry’s messaging, competitive positioning, go-to-market campaigns, sales collateral, and end-to-end product launches. Translate customer feedback into marketing impact, lead content and design teams, write marketing copy, build analytics dashboards, and execute campaigns across events, webinars, email, digital, and thought leadership channels. The role manages a marketing team and targets CFOs, Controllers, and finance teams in a B2B SaaS environment.
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Build and scale DualEntry's investor channel by sourcing and closing fund-level PE and VC partnerships, converting fund introductions into portco deals, owning investor events and collateral, negotiating partner agreements, and working with Sales to drive portfolio company adoption and standardization across funds.
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Build and scale DualEntry’s advisory partner channel across Big 4 alliances, mid-market accounting firms, and fractional CFO practices. Source net-new partners, run joint events and workshops, own presence at industry conferences, design alliance program mechanics and enablement, and manage partner agreements from negotiation to signature.
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Lead DualEntry's social channels (X, LinkedIn, Reddit). Create timely short-form content, amplify founders' voice, engage finance/startup communities, grow followers and engagement, and iterate quickly based on metrics.
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Work with co-founders to launch new products (0→1), run high-priority strategic and operational projects end-to-end, build internal and external AI tools, simplify processes, and ensure cross-functional teams operate effectively and deliver outcomes.
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Own the Technology partner channel: manage ~20 partner relationships, drive inbound integrations, coordinate engineering/product for integrations, run partner events, negotiate partner agreements, and activate co-sell opportunities using account-mapping tools.
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Build and scale DualEntry's reseller channel: source VARs in the ICP, design partner programs and commercial structures, own reseller events and onboarding, manage partner agreements and partner-led deal motions, resolve channel conflicts, and create repeatable playbooks to activate and expand reseller revenue.
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Work directly with co-founders to launch 0→1 products, lead high-priority strategic and operational projects end-to-end, build internal and external AI tools, and improve cross-functional efficiency. Own outcomes and drive impactful company initiatives.
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Build and lead DualEntry’s UK BDR function by recruiting, coaching, and developing a high-performing team. Own performance metrics including activity, qualified meetings, pipeline generation, and conversion. Establish an accountable outbound culture, improve prospecting processes and playbooks, analyze funnel data, and collaborate with Account Executives on account strategies and opportunity handoffs.
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Own the infrastructure supporting a high-growth B2B SaaS go-to-market team, including enablement, territory planning, routing, forecasting, and reporting. Manage the CRM, attribution model, campaign and channel tracking, and commissions processes. Partner with sales and marketing to improve pipeline visibility, demand-generation investment decisions, payout accuracy, and operational scalability.
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Build and manage revenue operations infrastructure for a high-growth B2B SaaS company. Responsibilities include GTM enablement, territory planning, routing, pipeline forecasting, reporting, end-to-end CRM administration, marketing and sales attribution, and commission management. The role partners closely with sales, marketing, and finance teams to improve processes, data quality, forecasting, and company-wide decision-making.
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Own a major product area for an AI-native ERP: set multi-quarter strategy and roadmap, define and measure outcomes, translate complex accounting workflows into simple product requirements, partner with engineering, design, and GTM, ensure reliability and accuracy, mentor PMs, and drive high-impact launches and process improvements.
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Lead and establish QA practices for an AI-first SaaS ERP: design and execute UI, API, and integration test strategies, own bug triage and release validation, build test management/reporting, lay groundwork for automated testing and CI/CD, and drive product quality and user experience improvements.
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Lead DualEntry's visual brand and web presence for CFOs and finance teams. Design landing and feature pages, event environments, and scalable brand systems (decks, social, email, print). Partner with PMM, Marketing, and Sales to translate positioning into high-conversion visual storytelling, and own craft across strategy and execution.



