DualEntry
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Own DualEntry's visual brand across identity, web, print, events and physical touchpoints. Lead creative direction, design high-conversion web pages, build scalable brand systems and templates, and partner with PMM, Marketing, and Sales to translate positioning into visual storytelling.
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Own a major product area for an AI-native ERP: set multi-quarter strategy and roadmap, define and measure outcomes, translate complex accounting workflows into simple product requirements, partner with engineering, design, and GTM, ensure reliability and accuracy, mentor PMs, and drive high-impact launches and process improvements.
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Build and lead the Solutions Consulting function while selling hands-on. Run tailored product demos, own technical discovery, build POCs, remove integration/migration/security objections, and partner with Product/Engineering to shape roadmap and scale processes/asset.
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Lead and own end-to-end marketing: define positioning and brand, scale multi-channel demand generation (content, paid, CRO), drive qualified pipeline across verticals, optimize website, and hire/mentor a high-performing marketing team while partnering with product, sales, and leadership.
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Lead and build the Solutions Consultant function while closing deals: run tailored product demos, perform technical discovery across integrations, data migration, security and reporting, build POCs and demo environments, partner with Product and Engineering to prioritize roadmap, and create standardized demo assets, playbooks, and technical collateral to scale the team.
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Lead end-to-end content strategy and editorial direction for a B2B SaaS AI-ERP. Produce blogs, guides, ebooks, white papers, and case studies; manage a monthly content calendar; simplify complex accounting topics; represent the company on camera; collaborate with web, video, SEO, product, growth, and sales to drive lead generation and content performance.
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Own end-to-end ERP implementations and customer relationships, lead onboarding and go-live execution, establish implementation methodologies, collaborate with product and engineering on roadmap, and drive customer adoption and satisfaction in a fast-paced startup environment.
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Operate as the CEO's right hand to drive high-priority cross-functional initiatives, lead special projects, run KPI and business reviews, prepare CEO materials and presentations, align teams on execution, analyze quantitative and qualitative data, and improve operational processes to accelerate growth and scale the company.
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Lead end-to-end content and editorial strategy to drive brand, pipeline, and category perception. Produce long- and short-form content (blogs, guides, ebooks, white papers, case studies), manage a content calendar, collaborate with web, SEO, product, growth, and sales teams, represent the company on camera for video, and maintain a consistent brand voice focused on simplifying complex finance and accounting topics.
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Lead full-cycle recruiting and build DualEntry's talent acquisition function across the US, EU, and LATAM. Source, engage, and close engineering, AI/ML, product, GTM, and leadership candidates; partner with founders and hiring managers; establish ATS workflows, candidate experience, pipeline reporting, and repeatable hiring processes.
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Lead full B2B SaaS sales cycles to CFOs and finance leaders, own high-value deals, refine messaging and playbooks, collaborate with founders and product, and scale the sales motion while influencing product roadmap.
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Lead full-cycle recruiting across engineering, AI/ML, product, GTM, and leadership roles. Build recruiting function from scratch: sourcing, screening, interviewing, offers, ATS/workflows, candidate experience, pipeline reporting, and hiring manager partnership. Drive creative sourcing strategies, close candidates, and continuously improve processes and analytics.
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Lead end-to-end product design for DualEntry's web and mobile ERP platform. Translate complex finance workflows into intuitive interfaces, build a scalable Figma component library, run user research, collaborate with product and engineering to ship quickly, and mentor other designers while shaping design culture.
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Provide high-touch executive support to the CEO and founders: manage scheduling and communication, drive internal coordination, anticipate leadership needs, handle investor/customer/partner outreach, support HR ops and onboarding, build scalable operational systems, and solve cross-functional operational problems to increase founder leverage and company execution velocity.
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Lead and build DualEntry's revenue engine: own full sales motion, close complex deals with CFOs, hire and coach a high-performing sales team, refine go-to-market messaging with founders, and design scalable sales playbooks and processes.
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Lead end-to-end partnerships strategy to identify, close, onboard, and scale high-leverage partners (accounting firms, SIs, consultants, adjacent SaaS). Build automation-driven partner funnels, co-marketing, dashboards, and experiments to drive revenue and lead flow. Collaborate with founders, sales, and product; travel for strategic partner meetings.
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Lead end-to-end product design for DualEntry's web and mobile platform. Translate complex accounting workflows into intuitive interfaces, build a scalable Figma component library, run user research, and collaborate tightly with product and engineering to ship fast. Set design vision, culture, and processes as a hands-on design leader.
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Lead end-to-end UI/UX for DualEntry's web and mobile platform. Translate complex accounting workflows into clean interfaces, build a scalable Figma component library, conduct user research, and collaborate with product and engineering to ship fast and iterate frequently.
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Lead DualEntry's end-to-end financial strategy, including FP&A, accounting, audit, tax, investor and board reporting, financial systems and controls. Partner with GTM, Product, and Engineering on pricing, resource allocation, and headcount planning. Build the finance team, drive fundraising and capital strategy, and evaluate M&A and strategic opportunities to scale the business.
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Lead end-to-end product lifecycle for multiple features, translate complex accounting workflows into simple requirements, define roadmap and strategy, collaborate with design and engineering, ensure product reliability and usability, and align with GTM, sales, and internal processes to ship quickly.



