GTM Engineer

Posted 3 Days Ago
Be an Early Applicant
New York City, NY, USA
In-Office
50K-200K Annually
Junior
Software
The Role
Build and optimize DualEntry’s go-to-market and revenue operations systems. Responsibilities include managing HubSpot workflows, lifecycle stages, routing, reporting, outbound email and LinkedIn sequences, lead tracking, automated follow-ups, data enrichment, and GTM tooling. The role requires writing and testing outbound copy, improving conversion and meeting generation, maintaining data quality, and evaluating tools across the GTM stack.
Summary Generated by Built In
About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community. Career video here.

Where You'll Create Impact
  • Build!

  • Own and continuously improve our GTM and RevOps setup across HubSpot and outbound tools

  • Build and iterate on cold email and LinkedIn sequences, including copy, targeting, and sequencing

  • Set up and optimize outbound workflows using Smartleads, HeyReach, and Clay - optimize the tech stack if there are better performing tools

  • Write, test, and refine outbound copy for email and LinkedIn with a clear focus on booking meetings

  • Define and maintain lead tracking, routing logic, and lifecycle stages in HubSpot across inbound, outbound, and LinkedIn

  • Identify where leads drop off (forms, ads, partial bookings) and implement automated follow-ups

  • Maintain clean, enriched data using Apollo, FullEnrich, RB2B, and Nooks

What Sets You Up For Success
  • Hardcore work ethic and high agency

  • 2+ years of experience in a GTM Engineer, RevOps, Sales Ops, or Marketing Ops role

  • Strong hands-on experience with HubSpot, including workflows, lifecycle stages, routing, and reporting

  • Proven experience building and managing outbound sequences end-to-end

  • Confidence in writing, testing, and optimizing outbound copy

  • Practical experience with Clay, Smartleads, HeyReach, Apollo, FullEnrich, RB2B, Demandbase, or a similar GTM stack

  • Strong understanding of lead tracking, attribution, and follow-up workflows

  • High attention to detail and strong data quality mindset

Why you’ll thrive here
  • Significant equity ownership in one of the top AI companies in the world

  • You’re joining early and will grow with DualEntry

  • Your feedback shapes the product directly

  • High-speed, high-trust environment with high expectations

Meet the Marketing Team
  • Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

  • George grew organic search from 0! He’s also an ex-professional poker player so is using stochastic analysis to ensure we outperform!

  • Bruno built 20+ AI automations to ensure everything across GTM and Marketing runs smoothly and we surface insights immediately

Compensation & Benefits
  • Equity: $45,000 - $65,000

  • Base Salary: $135,000 - $200,000

  • Variable Compensation: $15,000 - $50,000

  • Medical, dental & vision insurance

  • One Medical membership

  • Mental health support (Talkspace)

  • Fertility & family-building support (Kindbody)

  • Virtual healthcare (Teladoc Health)

  • 401(k) benefits

  • Commuter benefits

  • Learning & development budget for courses, certifications & language learning

  • Unlimited AI tokens

  • AI skills development & enablement

  • Flexible PTO (27 days, including public holidays)

  • Collaborative, in-office culture with no bureaucracy

  • Snacks, drinks, team events & more

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at DualEntry

Skills Required

  • 2+ years of experience in a GTM Engineer, RevOps, Sales Ops, or Marketing Ops role
  • Hands-on experience with HubSpot workflows, lifecycle stages, routing, and reporting
  • Experience building and managing outbound sequences end-to-end
  • Ability to write, test, and optimize outbound copy
  • Practical experience with Clay, Smartleads, HeyReach, Apollo, FullEnrich, RB2B, Demandbase, or a similar GTM stack
  • Strong understanding of lead tracking, attribution, and follow-up workflows
  • High attention to detail and strong data quality mindset
  • Hardcore work ethic and high agency
Am I A Good Fit?
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The Company
HQ: New York, NY

What We Do

DualEntry is the first ERP built AI-native from the ground up. You can close the books faster by automating 90% of manual tasks with DualEntry AI, freeing up time to focus on strategy and helping your business scale without adding to headcount. A one-person finance team? It's possible with DualEntry. Mid-market enterprises that have outgrown starter cloud and on-premise finance systems choose DualEntry to scale to IPO. You can handle multiple entities, multiple currencies, real-time reporting, and high transaction volumes on one customizable platform. Our customers range from enterprises with $5M in annual revenue to NYSE-listed businesses. DualEntry is based in New York City and was founded by two experienced entrepreneurs who previously built a $100M-revenue business. In October 2025 we announced a $90M Series A from Lightspeed Venture Partners, Khosla Ventures, and GV (Google Ventures).

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