Jobs at Dashing Diva Franchise Corp

Support brand and retail marketing execution across digital, social, experiential, PR, and eRetail channels. Manage campaign calendars, asset production, PDP updates, product launches, eRetail media coordination, and cross-functional project trackers while monitoring trends and reporting monthly performance.

Lead trend research and design story development for beauty nail products. Create and present nail designs and boards, analyze market and sales data, collaborate with cross-functional teams, and manage vendor/factory relationships to drive product development.

Lead day-to-day media strategy and channel planning across paid and owned channels; run in-house platforms (TikTok, Pinterest, Snapchat/Reddit); partner with external agency for Meta/Google buying; own measurement, reporting (GA4, Triple Whale), testing roadmaps, and optimizations against efficiency targets for $300K+ monthly spend to drive CAC, ROAS, MER, and growth.

Design and develop nail products from concept to launch: create nail tips, sample boards, nail art and sticker concepts; evaluate samples; coordinate with overseas factories and internal teams; conduct product testing; maintain specifications, BOMs, sample inventory, and project documentation.

Lead social strategy and day-to-day content across platforms, plan monthly and annual calendars, manage community engagement and influencers, create and shoot trend-driven content, brief creative assets for campaigns, and own analytics reporting to optimize performance and ecommerce outcomes.

Lead brand strategy and messaging for Dashing Diva, owning omni-channel go-to-market plans, campaign development, influencer/PR/event partnerships, performance reporting, and cross-functional collaboration to drive awareness and growth in the retail/beauty market.

Oversee day-to-day office operations, supervise a small operations team, manage budgets, vendors, supplies, and cafeteria services. Plan and execute corporate events and VIP hospitality, coordinate travel and executive errands, and implement process improvements to drive operational excellence and maintain professional, welcoming work environments.