Jobs at Dashing Diva Franchise Corp

Lead day-to-day media strategy and channel planning across paid and owned channels; run in-house platforms (TikTok, Pinterest, Snapchat/Reddit); partner with external agency for Meta/Google buying; own measurement, reporting (GA4, Triple Whale), testing roadmaps, and optimizations against efficiency targets for $300K+ monthly spend to drive CAC, ROAS, MER, and growth.

Design and develop nail products from concept to launch: create nail tips, sample boards, nail art and sticker concepts; evaluate samples; coordinate with overseas factories and internal teams; conduct product testing; maintain specifications, BOMs, sample inventory, and project documentation.

Manage end-to-end inventory flow and DC operations, control costs, negotiate carrier contracts, analyze logistics financials, streamline WMS and dock scheduling, lead distribution staff, resolve carrier/supplier escalations, and drive KPIs for on-time delivery and fulfillment.

Lead social strategy and day-to-day content across platforms, plan monthly and annual calendars, manage community engagement and influencers, create and shoot trend-driven content, brief creative assets for campaigns, and own analytics reporting to optimize performance and ecommerce outcomes.

Lead brand strategy and messaging for Dashing Diva, owning omni-channel go-to-market plans, campaign development, influencer/PR/event partnerships, performance reporting, and cross-functional collaboration to drive awareness and growth in the retail/beauty market.

Oversee day-to-day office operations, supervise a small operations team, manage budgets, vendors, supplies, and cafeteria services. Plan and execute corporate events and VIP hospitality, coordinate travel and executive errands, and implement process improvements to drive operational excellence and maintain professional, welcoming work environments.

Design, build, and optimize DashingDiva.com using Shopify (Liquid), HTML/CSS/JavaScript and AI-assisted tools. Create responsive PDPs and landing pages, maintain a visual design system, run A/B tests, analyze GA4/heatmap data, and ensure Core Web Vitals and accessibility compliance. Collaborate with creative, ecom, and offshore production teams.

Develop and produce social-first content across TikTok, Instagram, email, and web. Ideate, shoot, edit short-form video and static assets, execute content calendars and campaigns, optimize performance, and collaborate cross-functionally to maintain brand voice and visual identity.