Teams at Dashing Diva Franchise Corp

Support brand and retail marketing execution across digital, social, experiential, PR, and eRetail channels. Manage campaign calendars, asset production, PDP updates, product launches, eRetail media coordination, and cross-functional project trackers while monitoring trends and reporting monthly performance.

Lead trend research and design story development for beauty nail products. Create and present nail designs and boards, analyze market and sales data, collaborate with cross-functional teams, and manage vendor/factory relationships to drive product development.

Lead day-to-day media strategy and channel planning across paid and owned channels; run in-house platforms (TikTok, Pinterest, Snapchat/Reddit); partner with external agency for Meta/Google buying; own measurement, reporting (GA4, Triple Whale), testing roadmaps, and optimizations against efficiency targets for $300K+ monthly spend to drive CAC, ROAS, MER, and growth.