Jobs at Crunchyroll

Manages corporate communications across business, technology, trade, and consumer media. Responsibilities include developing media campaigns, building reporter relationships, preparing press materials, supporting executive communications, securing speaking opportunities, crafting speeches, coordinating awards submissions, and coaching executives for interviews and industry events. The role requires strong writing, media relations, organization, judgment, and familiarity with anime, entertainment, and pop culture.

Leads Crunchyroll’s European business, owning regional growth, revenue, subscriber performance, market expansion, operations, partnerships, fan engagement, and organizational development. Translates enterprise strategy into regional priorities, represents European market insights, coordinates cross-functional execution, and builds a high-performing leadership organization across diverse markets.

Owns the systems, data, and processes supporting customer experience incident detection, response, and prevention. Responsibilities include aggregating fan-reported issues, conducting root cause and impact analyses, building dashboards, tuning alerts, maintaining incident workflows and data models, reporting metrics, supporting post-incident reviews, and partnering with Product and Engineering on reliability improvements, release readiness, documentation, and response processes.

Develop and lead Crunchyroll’s UCANZ social media strategy, editorial programming, audience growth, community engagement, and platform-native content. Translate business objectives and fan insights into campaigns, manage cross-functional initiatives, oversee agencies and external partners, streamline approval workflows, and use performance data to optimize strategies. The role supports major launches, priority titles, partnerships, and high-volume social periods while strengthening relationships with anime fans.

Develop and lead Crunchyroll’s UCANZ social media strategy, editorial programming, community engagement, audience growth, and platform-native content. Translate business and marketing objectives into social campaigns, use audience and performance insights to optimize programming, and manage cross-functional initiatives. Oversee agency and external partners, workflows, approvals, and operational processes while supporting major launches and high-volume periods.

Leads Crunchyroll’s corporate communications strategy, media relations, business and trade press outreach, corporate storytelling, executive communications, event communications, speaking opportunities, and internal communications. Partners with Sony Group companies and cross-functional teams across Product, Engineering, Legal, Finance, People Experience, Strategy, and IT/Security. Manages agency relationships and international storytelling, particularly in Japan.

Lead design and delivery of AI-assisted engineering across enterprise projects: build production services, direct and review AI-generated code, implement agent workflows, improve testing/observability, and establish repeatable, secure AI-first delivery practices.

Own the global identity and access product strategy across web, mobile, TV, and gaming platforms. Lead authentication, account recovery, MFA, device login, age assurance, consent management, privacy, fraud prevention, and account security. Define the roadmap, metrics, and user experience while partnering with Product, Engineering, Security, Legal, Design, Data, and Customer Experience to improve login success, reduce churn and support contacts, prevent fraud, and maintain regulatory compliance.

Leads global franchise and title strategy, transforming anime properties into enduring franchises. Sets portfolio priorities, investment levels, and multi-year growth plans; directs global title marketing and partner marketing; coordinates Content, Marketing, Commercial, Product, and Regional teams; and builds a high-performing international organization. The role requires extensive entertainment franchise experience, cross-market leadership, creator and rights-holder partnerships, and business-level Japanese and English proficiency.

Lead global payroll operations across multiple countries, including payroll strategy, compliance, systems implementations, vendor management, team leadership, and process automation. Partner with People Technology, People Operations, Finance, and external vendors to establish payroll for new entities, support market expansion, mitigate regulatory risk, improve efficiency, and ensure accurate, timely employee payments.

Leads UCANZ marketing operations by translating global and regional priorities into coordinated campaigns, localized assets, production workflows, delivery schedules, and launch-readiness processes. Manages cross-market stakeholders, vendors, dependencies, approvals, quality checks, and operational risks across the United States, Canada, Australia, New Zealand, and South Africa. Improves scalability through standardized workflows, automation, metrics, playbooks, and continuous process improvement.

Owns regional marketing operations for the United States, Canada, Australia, and New Zealand. Coordinates integrated planning, campaign execution, creative production, localization, asset management, partner requirements, approvals, delivery, and launch readiness. The role manages cross-functional stakeholders, resolves operational issues, improves workflows, establishes governance and playbooks, and ensures campaigns are delivered accurately, on time, and aligned with regional requirements.

Lead APAC lifecycle and CRM marketing: design localized acquisition, onboarding, engagement, retention, and win-back campaigns; own regional Braze execution; collaborate with regional and global teams; measure performance and optimize via data-driven insights; drive fan-first, localized go-to-market activations.

Manages global delivery and trafficking of creative marketing assets across campaigns, markets, and channels. Establishes standardized workflows, governance, metadata, naming, repository, receipt, and escalation practices. Partners with creative, regional marketing, localization, DAM, technology, agencies, and planning teams to coordinate high-volume deliverables, monitor capacity and risks, improve asset findability, reduce defects and rework, and increase speed to market.

Own the roadmap, backlog, requirements, and lifecycle of enterprise technology systems. Translate business goals into functional, data, API, and platform requirements; diagnose production issues; manage vendor roadmaps; and prioritize enhancements based on adoption, system health, support trends, and business outcomes. The role requires strong technical fluency, hands-on data and systems analysis, AI-assisted product work, and influence across globally distributed stakeholders.

Owns the roadmap, backlog, requirements, lifecycle, and production health of enterprise technology systems. Partners with business and engineering teams to translate operational goals into technical requirements, diagnose system issues, manage vendors and integrations, track adoption and platform health, and prioritize improvements. The role requires deep technical product expertise, stakeholder influence, data and systems fluency, and practical use of AI-assisted tools.

Manages global marketing asset versioning, localization, production coordination, trafficking, repository governance, and delivery across central and regional teams. Coordinates schedules, dependencies, approvals, metadata, and operational handoffs for static and video assets. Establishes workflows, SOPs, standards, and process improvements while providing visibility into asset readiness, risks, and campaign deliverables. Partners with creative, production, media management, and regional marketing stakeholders to ensure assets are accessible and ready for activation.

Manage global approvals for licensed products, packaging, marketing, and event materials. Partner with licensees, vendors, internal teams, and rights holders to ensure brand compliance, quality, and timely processing. Develop IP style guides, maintain approved creative assets, analyze approvals data, coordinate artwork requests, and support licensing and cross-functional projects. The role requires professional experience in approvals, licensing, brand management, or related work, along with business-level Japanese and English.

Leads membership strategy for Crunchyroll by analyzing customer drivers, evaluating benefits and tiers, sizing opportunities, modeling financial impact, and developing recommendations. Owns complex cross-functional workstreams, planning processes, market sizing, and segmentation frameworks while partnering with Finance, Product, Commerce, Games, Manga, and regional teams. Presents strategic tradeoffs to senior stakeholders and guides project professionals.

Leads Crunchyroll’s global membership strategy, defining the value proposition, tiers, benefits, pricing direction, and growth priorities across streaming, games, commerce, manga, and events. Builds business cases, aligns senior leaders across business lines, partners with Finance and research teams, evaluates market and competitive trends, and presents strategic recommendations to executives. The role requires extensive strategy and consulting experience, subscription expertise, and leadership of high-performing teams.