Crunchyroll Mission, Purpose & Impact

Crunchyroll’s teams play a critical role in connecting fans around the globe with the content they love. Employees are motivated by the opportunity to build technology that powers seamless experiences across hundreds of millions of devices, helping expand access to anime and strengthen connections within a global community of viewers.

“The Ecosystem Engineering team focuses on bridging the gap between the code that is common for all platforms and the specific details of individual partners and their platforms. Our goal is to scale and support the best Crunchyroll experience to hundreds of millions of devices globally.”

Crunchyroll helps bring people together through stories that transcend geographic, cultural and personal boundaries. Employees are inspired by the opportunity to support a global community of fans and expand access to a medium that fosters connection, understanding and meaningful conversations through diverse and compelling storytelling.

“Since working at Crunchyroll and hearing more stories from fans, I have come to see just how expansive and global anime truly is. I grew up as a third culture kid, so having a medium that connects people across national, ethnic, and sexual identities feels especially meaningful. Anime offers real life lessons beyond the typical good versus evil storyline. The characters are layered and imperfect, the stories are complex, and the themes feel honest. I think mainstream audiences are starting to recognize that because people are craving something that feels real. We know the usual tropes in traditional film and television, and anime brings such imaginative storytelling, depth, and originality that people are naturally drawn to it.”