Crunchyroll Innovation & Technology Culture

Crunchyroll continuously evolves its products and services through a structured, cross-functional approach to innovation and customer feedback. Teams across product, engineering and business functions collaborate to evaluate opportunities, prioritize improvements and rapidly address issues, ensuring the platform can adapt to changing user needs and deliver a seamless experience across devices and services.

“Feedback is separated into types and entered as issues in Jira. These types could be feature requests, beta bugs, sentiment or issues with corner cases. Once the tickets are created, they are then divided by services, platforms or features and assigned to product, payment or engineering teams for impact evaluation. Service examples include payments, video, e-commerce and growth; device teams include mobile, Xbox or PS4; and features could be offline viewing or our watchlist. From there, the product manager that oversees the specific service or feature on the ticket takes the lead to triage. If the issue is cross-functional, then each product manager brings in respective product managers to coordinate.”