Allwyn North America

HQ
Chicago
113 Total Employees
33 Product + Tech Employees
Year Founded: 2017

Allwyn North America Company Growth, Stability & Outlook

Updated on August 31, 2026

What People Are Saying About Allwyn North America

  • Strong Revenue Growth: North America net revenue is reported as having grown year over year in 2025, supported by a full‑year contribution from Instant Win Gaming and record performance highlighted in Illinois. Company materials also emphasize a multi‑year trajectory of strategic progress and an expanding North American platform.
  • Market Expansion: The majority acquisition of PrizePicks in January 2026 and the earlier IWG acquisition broaden the U.S. footprint beyond lottery operations into daily fantasy sports and deepen eInstant content for lotteries. Illinois operations and continued iLottery growth further extend reach across jurisdictions and product types.
  • Diversified Revenue Streams: Adding PrizePicks and IWG diversifies the region’s mix beyond a single operating contract, bringing DFS and content/technology revenues alongside lottery operations. This combination is positioned to support growth across operations, content, and digital channels through 2025–2026.