Allwyn North America
Allwyn North America Leadership & Management
Frequently Asked Questions
Managers at Allwyn North America prioritize an empathetic and dynamic leadership approach to empower their teams. Through frequent check-ins and formal performance reviews, leaders maintain consistent engagement with staff members to foster professional growth and ensure every individual feels recognized.
In 2025, a significant 92% of our workforce confirmed that their leadership truly prioritizes their personal well-being. Managers across the organization are dedicated to enabling team autonomy while providing proactive guidance for long-term career progression.
At Allwyn North America, leadership prioritizes a collaborative communication style to ensure goals and expectations are clearly understood and aligned across all teams. To keep employees fully informed of the company’s mission, leadership leverages company-wide huddles, department meetings, and weekly newsletters. Additionally, leaders engage directly with staff to define individual duties, ensuring every person recognizes their unique role in advancing Allwyn’s collective goals.
Allwyn’s executive leadership articulates a forward-looking vision focused on responsible growth, innovation, and community contribution. Through transparent business updates, milestone tracking, and regular strategy reviews, leaders ensure team members understand how their individual roles drive the overall success of the organization.
Allwyn North America Employee Perspectives
Describe the woman on your team you wish to highlight and why you chose to showcase her.
Emilia Mazur, vice president of corporate affairs, oversees our corporate affairs team, including our public relations, public affairs and corporate social responsibility departments. Her leadership is invaluable to our team. She is a sharp, witty and knowledgeable woman with an extensive background and experience in the lottery and gaming industry. Beyond her excellent team leadership, she’s a delightful person to be around and makes our work environment an even more enjoyable place to be.
How have you seen this woman inspire you or others on your team to do more?
Emilia consistently inspires me and others on our team by encouraging us to be proactive and take on challenges that push us to grow. She has a keen ability to recognize potential in people and isn’t afraid to challenge them in ways that ultimately lead to professional growth.
She recently approached me with an opportunity to take on a leadership role within a project of our larger, global organization. Her confidence in my talent and skillset has motivated me to rise to the occasion when new opportunities arise, and as a result, I’ve delivered higher-quality work and developed new skills. Emilia creates an environment where challenges aren’t something to shy away from but rather opportunities to learn and improve. Her approach helps individuals advance in their careers and drives the entire team toward achieving bigger business goals.
How has this woman’s encouragement informed the way you face challenges in your professional and/or personal life?
Emilia’s encouragement has had an impact on the way I face challenges in both my professional and personal life. One of my favorite things about Emilia is her incredibly sharp, witty sense of humor. I remember even in my first week at Allwyn, she had me laughing, immediately breaking the ice and making me feel welcomed as the new person on the team. I also admire and respect how decisive she is, which helps to create an environment where obstacles feel more manageable and we can work efficiently. Thanks to Emilia’s guidance, I’ve learned to approach challenges with a lighter heart and a clearer mind, knowing that even the toughest moments can be met with both resilience and a smile.

What People Are Saying About Allwyn North America
-
Strategic Vision & Planning: Public materials outline a lottery-led, digital-first strategy with named pillars, concrete North American lanes (operate/advice for lotteries, Genesis iLottery platform, and digital game content), and identifiable products such as FastPlay and Ten4. Messaging centered on “making play better” provides a consistent scaffold for decisions and positioning.
-
Open & Transparent Communication: Announcements and the NA site present consistent themes across channels—responsible growth, digital enablement, and footprint expansion—while naming specific assets and the Illinois operational anchor. The June 2026 leadership update offers a clear focal point and near-term priorities for the region.
-
Decisive Leadership: Leadership acted to appoint a North America–dedicated CEO with a clear mandate to grow operations, deliver excellence in Illinois, and expand the footprint. Strategic scale-up through a majority acquisition of PrizePicks signals proactive moves to broaden U.S. digital entertainment exposure.
Allwyn North America's Benefits
Defined policies promoting a professional, respectful workplace
Defined values and mission statements
Documented policies and procedures to protect employee privacy and data
Hosts in-person all-hands meetings
Hosts in-person revenue kickoff meetings
Implements team-based strategic planning
Open office floor plan to encourage communication and collaboration
Uses an OKR operational model to clearly define goals and priorities
Utilizes an open door policy that encourages accessibility