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As the Principal Marketing Operations Architect, you will lead the marketing operations function, optimizing and overseeing systems like Marketo and Salesforce to enhance campaign effectiveness. You'll collaborate with sales teams, develop dashboards for performance evaluation, and drive continuous improvements in marketing processes and automation.
The Principal Marketing Operations Architect will enhance marketing systems efficiency and data-driven decision-making, oversee marketing automation processes, develop dashboards, and ensure alignment between marketing and sales efforts to drive campaign success and revenue growth.