Possessing loads of data means nothing if you can’t decipher it, which is where business intelligence companies come into play. These companies gather data, conduct analyses and organize their findings into reports, charts, dashboards and other convenient formats. Businesses then make decisions based on this digestible information, and the results are a game-changer.
If you don’t consider market trends and consumer preferences, you may introduce a product that is out of touch with customers, such as Cheeto-flavored lipstick. On the other hand, businesses that do value data can heighten their institutional self-knowledge and make smarter decisions. This was the case with Uber, which applied its vehicle-tracking and route optimization technologies to create the UberEats app, now worth billions.
While business intelligence may sound abstract, the insights it produces are often fairly simple. Restaurants, for instance, rely on business intelligence to pinpoint bottlenecks in kitchen workflows and highlight popular dishes.
Still, this field has undergone over a century of evolution to get where it is today. Having moved on from decision support systems, companies can now leverage business intelligence software, SQL databases, cloud platforms and machine learning tools. As a result, business intelligence boasts a range of applications.
We’ve compiled a list of 26 business intelligence vendors gleaning insights from data and helping businesses make more evidence-based decisions.
Business Intelligence Companies to Know
- Toast
- insightsoftware
- Restaurant365
- Global Healthcare Exchange (GHX)
- Alation
- Sisense
- Heap
- Alteryx
- Domo
- ActionIQ
26 Business Intelligence Companies to Know
Location: Fully Remote
Industries: Sales, Software
How it applies business intelligence: Apollo.io provides its customers with a platform for B2B data intelligence and sales engagement, with solutions that can be used by sellers, marketers and business founders. The platform’s features include a database of more than 250 million contacts with relevant information to help users connect with ideal prospects, as well as customizable templates for automated email outreach.
Product: Apollo Platform
Pricing: Free plan available or paid plans starting at $39 billed annually
Location: Boston, Massachusetts
Industries: Fintech, Software, Food
How it applies business intelligence: From hardware to software, this business analytics platform was designed for the food industry. Toast’s kitchen hardware can withstand hotter temperatures than conventional tablets. The software’s restaurant-specific analytics also help managers identify bottlenecks in kitchen workflows or, at the front of the house, track how diner volume fluctuates by day and season.
Product: Toast Platform
Pricing: Free Starter Kit plan with additional plan options
Location: Toronto, Ontario, Canada
Industries: Fintech, Software, Cloud
How it applies business intelligence: Among its many data intelligence products, insightsoftware allows companies to track expenses and revenue streams with Longview Analytics. This financial analytics platform generates automated financial dashboards and centralizes data within a single location. In addition, the platform’s financial reports are much friendlier to the eye than Excel and offer intuitive point-and-click features.
Product: Longview Analytics Platform
Pricing: Submit request for pricing information
Location: Austin, Texas
Industries: Food, Software, HR Tech
How it applies business intelligence: Restaurant365 provides restaurant owners and managers with an all-in-one management software designed to streamline operations. The platform features tools to help those in the restaurant industry with everything from hiring and payroll to scheduling, with additional vendor management, inventory, application and intelligence capabilities available as well.
Product: Accounting, Store Operations and Workforce Software
Pricing: $435 per month for Essential plan
Location: Louisville, Colorado
Industries: Healthcare, Logistics, Cloud
How it applies business intelligence: Global Healthcare Exchange (GHX) helps healthcare providers and organizations solve their most pressing challenges. The business intelligence vendor also helps healthcare organizations increase their capabilities and streamline tasks through order-to-payment automation, contracting, price alignment, invoicing, payment automation and additional solutions, leading to better outcomes and reduced operational costs.
Product: GHX Lumere
Pricing: Contact company for more information
Location: Redwood City, California
Industries: Big Data, Cloud, Software
How it applies business intelligence: Alation’s business insight platform not only autonomously inventories and indexes data, it contextualizes it. During analysis, its machine learning algorithms suggest query tweaks and remind users of best practices. They can also learn and recommend typical usage patterns or surface metadata with clarifying glossaries.
Product: Data Catalog and Intelligence Platform
Pricing: Contact sales for pricing information
Location: New York, New York
Industries: Software, Artificial Intelligence, Machine Learning, Cloud
How it applies business intelligence: Sisense’s analytics platform is designed for a range of companies, regardless of whether they take a code-first or no-code approach. The platform works with data warehouses like Snowflake and Amazon Redshift to connect to all of a company’s data. Teams can then effortlessly create easy-to-read data visualizations and look ahead to future opportunities with machine learning and predictive analyses.
Product: Sisense Fusion Analytics Platform
Pricing: Contact company for pricing information
Location: San Francisco, California
Industries: Software, Customer Success, Sales, Marketing
How it applies business intelligence: Instead of waiting to be told what consumer behavior to track, Heap tracks it all — from desktop clicks and mobile swipes to completed transactions. The platform stockpiles relevant data not only from client sites, but from an array of partner sites like Salesforce and Shopify. Users can mine the resulting stash without coding, tailoring their communications strategies to specific groups of customers.
Product: Digital Insights Platform
Pricing: Free plan with option to upgrade
Location: Irvine, California
Industries: Software, Machine Learning, Analytics
How it applies business intelligence: Alteryx’s platform aims to free up time for data analysts so they can do more data analysis (workers can spend up to 44 percent of the workday on wasteful activities). That’s why Alteryx’s platform streamlines the processes of data cleaning and blending, making both coding-optional. Meanwhile, the machine-learning-enabled interface allows for rigorous analysis, with collaboration-friendly tools for predictive and spatial modeling.
Product: Alteryx Platform
Pricing: Free trial; contact company for more information on team plans
Location: American Fork, Utah
Industries: Cloud, Artificial Intelligence, Machine Learning, Software
How it applies business intelligence: Domo supports companies with a flexible platform that can store data on Domo’s cloud or on a company’s own cloud. Accessible dashboards and a range of low- and no-code tools enable a business’ entire workforce to participate in the cloud as well. For even more convenience, the Domo platform can connect to data sources like Google and BigQuery while automating decision-making processes with machine learning.
Product: Domo Business Cloud
Pricing: Free trial; contact company for a sales quote
Location: New York, New York
Industries: Artificial Intelligence, Customer Success, Marketing
How it applies business intelligence: ActionIQ’s customer data platform powers personalized marketing campaigns for clients like Shutterfly and the New York Times. Its AI framework weaves data from social media, transactions and various other integrations into multidimensional consumer profiles. From there, marketers can use a simple drag-and-drop user interface to target audiences based on their web history and real-time behavior.
Product: CX Hub
Pricing: Contact company for more information
Location: San Francisco, California
Industries: Sales, Marketing, Customer Success, Life Sciences, Manufacturing
How it applies business intelligence: People.ai uses artificial intelligence to unlock new sales and revenue opportunities that help sales, marketing and customer success teams make huge impacts across the business. The platform is capable of ramping sales reps up to full speed faster and increasing revenue per representative, filling marketing databases with leads and increasing forecast accuracy through AI-powered automation.
Product: People.ai Data Platform
Pricing: Contact company for more information
Location: San Francisco, California
Industries: Software, Sales, Marketing
How it applies business intelligence: Crunchbase’s big data platform provides users with detailed information on the operating status, funding, age and key stakeholders of both private and public companies. Other insights can be obtained through Crunchbase’s platform, including metrics on monthly site traffic, number of funding rounds, top investors and any acquisitions. All of this data is accumulated through machine learning, data science and community input to give companies a more holistic understanding of their industry.
Product: Crunchbase Enterprise
Pricing: Available free trial with Starter plan listed at $29 per month
Location: Boston, Massachusetts
Industries: Fintech, Software, Payments, Sales, Customer Success, Marketing
How it applies business intelligence: ProfitWell operates a platform that allows SaaS and subscription-based companies to grow their revenue while reducing churn and optimizing pricing. The ProfitWell Metrics platform features data and insights that help companies optimize subscription pricing and recognize the most efficient pathways to revenue, helping them retain customers and maintain a growth mindset.
Product: ProfitWell Metrics Platform
Pricing: Free with account
Location: Seattle, Washington
Industries: Artificial Intelligence, Machine Learning, Software, Cloud
How it applies business intelligence: Tableau ensures that everyone in an enterprise can see essential patterns and correlations in enterprise data — without coding. The platform makes it easy for users to create visualizations, apply AI statistical models and search for answers with natural language models. Salesforce’s Einstein Discovery is also built into the platform, offering ways to simplify workflows and make more accurate data-driven decisions.
Product: Tableau Platform
Pricing: Tableau Creator plan is $70 per month and ideal for analysts, with other plans available
Location: Boston, Massachusetts
Industries: Marketing, Sales, Customer Success, Software
How it applies business intelligence: InsightSquared’s revenue intelligence software captures every detail of a company’s sales funnel process. That requires synthesizing large amounts of data to attribute each dollar earned to particular marketing campaigns, sales strategies and individual reps. The platform then produces live reports and dashboards that bridge communication gaps between sales and marketing departments.
Product: Revenue Intelligence Platform
Pricing: Submit request for pricing information
Location: Santa Cruz, California
Industries: Software, Machine Learning, Big Data, Cloud
How it applies business intelligence: Looker’s business analytics platform eliminates the chore of data extraction by working directly with SQL databases. It autonomously generates SQL code that leads to relevant insights and visualizations, like Sankey diagrams and treemaps. Users simply need to sketch out the metrics that matter most to their business in the interface’s proprietary data-modeling language, LookML.
Product: Data Platform
Pricing: Contact sales for pricing information
Location: Palo Alto, California
Industries: Software, Artificial Intelligence, Machine Learning
How it applies business intelligence: Spotfire, TIBCO’s AI-powered platform, simplifies data analysis and provides a single place for businesses to store, verify and organize their data. The platform’s smart interface functions as a human-like assistant, recommending modeling approaches, highlighting trends and outliers, grasping the core meaning of naturally-phrased search queries, and parsing real-time data streams from Internet of Things devices and messaging services.
Product: TIBCO Unify Product Suite
Pricing: Submit request for pricing information
Location: West Chester, Pennsylvania
Industries: Information Technology, Cloud
How it applies business intelligence: Instead of software, Waypoint Consulting — acquired by Wipfli in 2022 — provides tech experts that help companies optimize their data practices with data science principles, custom dashboards and Hadoop warehousing. Supporting the business intelligence branch of Wipfli, WayPoint makes popular technology work for clients in highly regulated and specialized industries like healthcare and finance.
Product: Wipfli’s Business Intelligence Products
Pricing: Contact company for more information
Location: San Francisco, California
Industries: Software, Customer Success, Marketing, Sales, Fintech
How it applies business intelligence: GoodData’s clients can deliver real-time custom analytics to their users with embedded dashboards. The dashboards are outfitted with intuitive interfaces and machine learning algorithms that constantly improve their predictive capacities, and have led to corporate partnerships. Companies working with customer service platform Zendesk, for example, can visually track their ticket volumes, response times and more via GoodData dashboards.
Product: GoodData Platform
Pricing: Professional Plan starts at $12,000 per year; contact company for more information on Enterprise Plan
Location: San Francisco, California
Industries: Software, Marketing, Customer Success
How it applies business intelligence: Segment has attracted clients like IBM and Fox with its business intelligence platform. Users collect and warehouse data through Segment’s single all-purpose API. They can then apply more than 300 analytical tools, including a live debugging feature, assorted filters and marketing tools that let them target specific consumer personas. In keeping with the EU’s privacy laws, Segment also allows for data erasure.
Product: Customer Data Platform
Pricing: Free plan with account, with option to upgrade
Location: Tysons Corner, Virginia
Industries: Analytics, Cloud, Artificial Intelligence, Machine Learning
How it applies business intelligence: The open design of Microstrategy’s business intelligence software allows for a broad spectrum of analytical projects. Companies can leverage the platform’s resources to design and deploy applications with their choice of high- and low-code methods. AI and machine learning also make it easy to develop workflows and harness analytics for informing business decisions.
Product: Microstrategy Platform
Pricing: Contact company for more information
Location: King of Prussia, Pennsylvania
Industries: Cloud, Artificial Intelligence, Machine Learning, Software
How it applies business intelligence: Qlik’s platform unleashes AI on data, making even massive repositories of information feel manageable. The platform’s AI-powered Associative Engine can grasp interconnections between varied datasets and recommend directions and parameters for analysis. Users can also rely on the business intelligence software’s machine learning and natural language processing models to quickly process questions and locate the desired information.
Product: Qlik Sense
Pricing: Free trial, with the Qlik Sense Business Plan starting at $30 per month
Location: San Francisco, California
Industries: Software, Artificial Intelligence, Cloud
How it applies business intelligence: Infor’s platform Birst stands out among other business intelligence vendors, as it specializes in networked business insights. That means that on their decentralized platform, the IT department owns the data, but individual users can still blend data into the enterprise’s overall data pool. Birst’s system reflects updates from both owners and users in real time and offers AI-powered analytics primed to discover data-driven explanations for mystifying phenomena.
Product: Infor Birst
Pricing: Contact company for more information
Location: New York, New York
Industries: Artificial Intelligence, Machine Learning, Analytics
How it applies business intelligence: Fractal’s AI-powered tools turn typically opaque data formats into business insights. Within its suite of AI products, the company features an analytics platform called Crux Intelligence. This platform employs AI and natural language processing to present complex data in mobile formats, find answers to questions and inform decisions with predictive analytics. Onboarding only takes a couple of days as well, making teams more independent and less reliant on traditional business analysts.
Product: Crux Intelligence
Pricing: Free on Google Play and the AppStore
Location: Campbell, California
Industries: Artificial Intelligence, Cloud, Information Technology
How it applies business intelligence: Designed with the life sciences in mind, Saama’s SaaS analytics platform streamlines pharmaceutical development. By ingesting and integrating varied data sets, it accelerates study design and execution, offering intelligence on optimal study locations, cohort structures and risk management strategies. The platform also offers AI-powered forecasts of potential market share for new drugs.
Product: Life Science Analytics Cloud
Pricing: Contact company for more information