India’s e-commerce sector is on a steady rise, bringing the retail landscape of the world’s most populous country online. Giants like Flipkart and Amazon are leading the charge, catering to a growing middle class that values convenience and variety, while upstarts like Jiomart and Nykaa are growing quickly. As India’s digital infrastructure improves and consumer behavior evolves, the companies below are positioned to play a crucial role in the evolution of e-commerce in India.
Top E-Commerce Companies in India
- Amazon
- Flipkart
- Walmart
- Meesho
- Swift
- Tata CLiQ
- Myntra
- Snapdeal
20 E-Commerce Companies in India to Know
Founded in 1994, Amazon has revolutionized e-commerce, making personalized recommendations and same-day delivery the norm in online shopping. The company now operates the largest retail platform in the world, where it facilitates sales for millions of suppliers and third-party sellers, along with its own products. Amazon’s main headquarters is in Seattle, but its largest corporate office outside of the United States is based in Hyderabad, where it has about 15,000 employees. It also has dozens of offices and fulfillment centers in Bangalore, Delhi and several other cities throughout India.
Flipkart operates one of the largest e-commerce platforms in India, vying only with Amazon for the top spot. It sells everything from clothing to furniture to flight bookings on its site, and focuses heavily on tech development to improve users’ shopping experience. The company is primarily based in Bangalore, and it has several other offices throughout the country.
In addition to its thousands of brick-and-mortar stores around the world, Walmart runs one of the largest e-commerce platforms, supported by a global network of hundreds of high-tech distribution centers. The U.S. retail giant has been expanding its presence here in India since 2018, when it bought a majority stake in Bangalore-based e-commerce company Flipkart for $16 billion. Going forward, the company says it will import $10 billion of goods from India each year by 2027.
Meesho operates a social commerce site where users can buy and sell clothing, electronics, home decor and more online. Owned by Fashnear Technologies Private Limited, the Bangalore-based company was founded in 2015 as a consignment platform, but has since grown into a global ecosystem that facilitates trade between suppliers, resellers and customers, relying heavily on social media platforms like Instagram and TikTok. Reportedly valued at $3.9 billion, Meesho is among the fastest growing e-commerce startups in India, attracting the country’s large low and middle-class consumer base with its diverse assortment of unbranded, affordable goods.
The Swift platform aims to connect every link in the e-commerce chain, enabling individual sellers and direct-to-consumer brands to incorporate their digital storefronts with checkout and shipping operations. More than 10,000 businesses around the world use Swift’s software for cart management, payment processing, fulfillment, returns and reconciliation, and many more use cases. The company is headquartered in Bangalore, with additional offices in New Delhi and Dehradun.
Tata CLiQ is the digital commerce arm of the Tata Group, India’s largest conglomerate. The site operates as an omni-channel marketplace model, where consumers can buy clothing, footwear, jewelry, accessories, beauty products and much more. The Mumbai-based company also has a separate luxury fashion venture called Tata CLiQ Luxury, which features brands like Burberry, Prada and Swarovski.
Myntra is an Indian fashion e-commerce company headquartered in Bangalore. The site offers a wide variety of clothing options, as well as beauty products and home goods like blankets and wall art. The company was first founded in 2007 as a personalized gift site, and then pivoted after it was acquired by e-commerce giant Flipkart in 2014, and it continues to operate independently. In 2022 Myntra also launched an express delivery service to its platform, allowing shoppers to receive their orders within one to two days of purchase.
Snapdeal is one of the top-four online shopping sites in India, according to its website, reportedly boasting Rs 388 crore in revenue in 2023. Clothing, electronics and home goods account for the majority of the items sold on the website, where customers can also buy fitness equipment, car accessories and even rare collectibles. The New Delhi-based company has a large network of third-party logistics partners, allowing it to cover more than 96 percent of India’s pin codes and make deliveries to thousands of towns and cities.
Etsy is an online marketplace focused on selling custom, handmade, vintage and specialty goods, ranging from jewelry and clothes to furniture and art, as well as craft supplies and tools. The site operates similar to a traditional open fair, where sellers have their own digital storefronts that they list their products on for a flat fee and communicate directly with customers. Although Etsy is headquartered in New York, the company has an office in Delhi and is continuing to grow its presence in India, integrating rupee transactions on its site, recruiting sellers and promoting the marketplace to consumers.
Started as a joint venture between Reliance Industries subsidiaries Reliance Retail and Jio Platforms, JioMart is an e-commerce platform where users can buy everything from air conditioners to food online. The Mumbai-based company got its start in grocery delivery, and has since expanded to other products across fashion, home goods, electronics, wellness and more, delivering to hundreds of cities throughout India. In 2022, JioMart also formed a partnership with Meta to launch its first end-to-end shopping experience on WhatsApp, allowing customers to use that chat service to shop for groceries.
Pune-based logistics company Xpressbees works with many prominent Indian e-commerce companies, including social commerce company Meesho and online pharmacy NetMeds — providing them with storage, delivery and other third-party logistics services. It also offers software that helps businesses track their shipments, manage their warehouse and fulfillment operations, optimize their supply chain with data analytics and more. The company completes more than 3 million shipments per day to more than 20,000 pin codes across the country, according to its website.
Nykaa is an e-commerce company headquartered in Mumbai that sells beauty, wellness and fashion products through its website, mobile app and more than 100 physical stores. Its platform features brands ranging from Dove and L’Oreal Paris to luxury names like Dior and Yves Saint Laurant. In 2020 Nykaa became the first Indian company headed by a woman to hit a unicorn valuation of $1 billion. In 2021 the company made history again, with founder and CEO Falguni Nayar becoming the first Indian woman to take a unicorn public.
Part of Indian retail company Reliance Retail’s e-commerce initiative, Ajio offers an extensive selection of clothing, accessories, beauty products and home goods. The site features both Western styles from brands like Puma and Levi’s, as well as more traditional styles from Indian brands like Nyrika and Soch. It also has a separate shoes section, featuring the latest footwear from Nike, Fila, Reebok and other prominent names.
Launched in 2002, the Wayfair website has become a go-to destination for fast furniture, allowing consumers from all over the world to get couches, chairs, desks, rugs, kitchen appliances and much more delivered right to their door in as few as a couple days. It is also leveraging tech like artificial intelligence and augmented reality to improve its e-commerce presence even more. The company is based in Boston, but it has a large technical development center in Bangalore, which serves as its headquarters for the Asia Pacific region.
Neeman’s is an Indian shoe brand known for its line of sock-free, odor-free, unisex footwear that has been made out of renewable materials like all-natural cotton and merino wool. It also sells various slides, slippers and flats, as well as tee shirts for men and women. Founded in 2017, the Hyderabad-based company has sold more than 2 million pairs of shoes, according to its website, and now ships all over the world.
Firstcry is an online marketplace focused on baby and kids’ products, where customers can buy everything from diapers to clothes to strollers. Founded in 2010, the Pune-based company also operates hundreds of brick-and-mortar locations across the country. Firscry is owned by the Mahindra Group, a top Indian conglomerate, and is valued at $4 billion as of late 2023.
Bangalore-based Quikr operates an online marketplace and classified advertising site, serving more than 1,000 cities throughout India. Categories include appliances, cars, jobs, commercial real estate and even personal loans. Users can come to the site to find an apartment, sell their old bike, promote their small business, join a salsa class and much more.
Melorra is an Bangalore-based jewelry brand known for its trendy gold pieces ranging from earrings to necklaces, which are sold both on its e-commerce site and at its various brick-and-mortar locations throughout India. The company designs and manufactures its jewelry using 3D printing technology, offering pieces in all shades of gold (yellow, white and rose) that often include various gemstones.
Bummer is an Ahmedabad-based e-commerce company that sells underwear, loungewear and pajamas on its site. Its garments are known for their bold colors and whimsical designs, with patterns featuring everything from hot sauce bottles to glow-in-the-dark spaceships. All of its products are made with a breathable “ultra-soft MicroModal” fabric extracted from beechwood trees, which has been sourced through “environmentally sound” factories, according to Bummer.
Founded by actress and entrepreneur Aashka Goradia Goble, Renee Cosmetics is an Indian makeup brand known for its range of cruelty-free beauty products, including lipsticks, fragrances and nail polish. The cosmetics can be bought on the company’s website, as well as through other e-commerce platforms like Amazon, eBay and Nykaa.
