Brand Marketing Articles

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Anthony Corbo Anthony Corbo
Updated on May 21, 2024

99 B2B Companies Playing Huge Roles in How Brands Succeed

These B2B companies provide services ranging from analyzing customer feedback to facilitating employee collaboration.

Image: Shutterstock
Hal Koss Hal Koss
Updated on May 14, 2024

Direct-to-Consumer Brands: All You Need to Know (With 38 DTC Examples)

DTC brands are everywhere now. They weren’t always.

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Shawne Merriman Shawne Merriman
Updated on April 24, 2024

TikTok Creators, Don’t Panic About the Ban. Get to Work.

New legislation gives TikTok’s owner a year to sell the app; if not, it will be banned. That leaves plenty of time for creators to pivot.

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Nirav Sheth Nirav Sheth
Updated on April 24, 2024

Brand vs. Growth: Why E-Commerce Companies Need to Balance Both

Over-optimizing for just one won’t get you the best results.

Lisa Bertagnoli Lisa Bertagnoli
Updated on April 23, 2024

Rebranding: 4 Successful Strategies and Use Cases

Is your firm ready for a rebrand? Experts share their insights and experiences.

Hal Koss Hal Koss
Updated on April 23, 2024

Influencer Marketing Has a New Edge: College Athletes

Thanks to a change in the NCAA’s endorsement policy, the era of student-athlete influencers is just getting started.

Joe Zappa Joe Zappa
Updated on April 23, 2024

Finding Marketing Support as a Leader Who Distrusts Marketing

In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.

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