Product Management Articles

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Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Engagement Is a Useless Success Metric. Track This Instead.

Grabbing attention is cheap. Capture the value you’re creating by tracking things like satisfaction and completion.

Adam Thomas Adam Thomas
Updated on April 24, 2024

Don't Let Ego-Driven Development Drive Your Product Creation

An ego-driven development process is a recipe for failure. Make sure your focus is on the customers and not yourself.

Lillian Xiao Lillian Xiao
Updated on April 24, 2024

7 Ways to Improve Your Design Feedback

It can be hard to give design feedback, but here are a few simple tips to make yours more effective.

Bede Jordan Bede Jordan
Updated on April 24, 2024

3 Ways to Drive Continuous Product Innovation

Failing to take thoughtful, calculated risks will put your startup on life support.

Luke Rose Luke Rose
Updated on April 24, 2024

Product Manager vs. Project Manager: The 3 Main Differences Between Roles

Here are three areas where you can better distinguish between these two roles.

Sophie Lalonde Sophie Lalonde
Updated on April 24, 2024

Be a More Effective Product Manager by Democratizing Feedback

Broaden where you get feedback from — only then will it be truly representative of your customers and target market.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Does a Product Manager Actually Do?

Product management requires flexibility and adaptability in its practitioners. So, with so much nuance, how do we define what product managers actually do?

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Do You Do When Product and Customer Success Won’t Play Nice?

Too often, customer success and product teams treat each other like adversaries. Here’s how to fix that.

Sandeep Chennakeshu Sandeep Chennakeshu
Updated on April 24, 2024

How to Prioritize What Your Customers Need

Collecting feedback from customers is critical to building a successful product. Here’s how to cut through the noise and focus on what your customers need. 

Image: Shutterstock / Built In
Sara Radkiewicz Sara Radkiewicz
Updated on April 24, 2024

How to Prepare Your Product Development Team for a Crisis

From challenging your assumptions to shipping nimbly, this is how you build a product team that responds calmly and bravely under pressure.

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